First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

Facebook, Social Media Icons, SMM

Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a “Social,” site, and therefore people are on it to socialize, not to find a roofer or a house builder. This does not mean that it cannot be leveraged to our benefit though. Growing a large following of likes and subscribers to our posts and news feed updates can turn into a client gathering machine over time.  Here is the point though, the time has to be put in.

Here is the point though, the time has to be put in. You cannot spend your time on Facebook jamming your ads and services in front of people and expect to find new clients that way. This is just not how things work. Again I’ll say that Facebook is a social site and must be treated as such if any amount of lead generation is expected from a page.

What does this mean to you and I?

It’s very simple. Be helpful. Business owners small and large would be better off spending their time crafting knowledgeable, informative content in the fields in which they are in to then share with their peers on Facebook and other social channels.

This is one of the only proven and effective ways to gain a larger following and thus enable the ability to turn your social media channels into a lead generation machine. You must put out information that people not only want to read but will become informed by doing so. You don’t have to solve quantum physics or anything, but a small bit of advice about the right type of paint brush surely wouldn’t hurt.

People are spending more and more time on Facebook now, and that number will continue to increase. Starting by planning, writing and sharing useful and helpful information will guarantee that your page will gather a following of targeted useful prospected clients for later on down the road. Help people and it will all come back around. The golden rule of “Facebook” is what I like to call it.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

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Google has many available resources for businesses both small and large. We all know that Google is one of the largest and most used search engines available today.  Getting any of the behemoth companies like Google, Microsoft’s Bing, or Yahoo to display your businesses information can be an overwhelming task for sure.

Thankfully there are ways to get these companies to push your websites and social media accounts to the right people.

place-holder-1566737_1280How Search engine work

Search engines want to help the consumers using their services. There are a handful of large search engines and all of them are extremely competitive with each other. Google wants to help you better than Bing, and Yahoo wants to keep you using their service. People are creatures of habit. More than likely a person will pick a search engine and stick with it. The only reason that a person may try, or switch, to a different search engine, is if they are unhappy with the way the engine works or do not like the results. The gargantuan companies are aware of this and are there for very cut throat about what is shown to their customers.

Knowing this can work to our advantage. We know that these companies are extremely competitive. Therefore, we know that they must help each of their clients as best as they can by giving the absolute best results possible. We can help this process along, by submitting our contractor or small business web pages and social media accounts in the right places. Showing the search engines what our businesses are all about and making it crystal clear what it is that we do, where we do it, and how we do it, are the keys to “helping” the search engines serve their customers best.

If I am an independent contractor who paints for a living, I would want to submit to Google my website about my business, where it is, who works there, and some useful information about Interior and Exterior painting. If done correctly, over time, the next time a local person searches “Professional Painters,” or a keyword similar to that, my website would show up in the “rankings,” or results page. There are a few major ways to do this successfully.

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SEO

SEO or “Search Engine Optimization,” is the best way to achieve a high search engine results ranking. Unfortunately, this is a process of time-consuming efforts, which cannot be done overnight. SEO takes weeks, months, and sometimes even years to achieve the desired results. The benefits, however, are great in the fact that once you have achieved the results and ranking that you want with SEO, you are more likely to keep them. The weeks and months of posting, updating, and “Optimising” your web pages, your social media profiles, and your photo’s and videos can pay off greatly in the long run by getting you more clients down the road. SEO involves a painstakingly long process of identifying relevant “Keywords,” or words that a search engine user would use to find your business.  Creating a list of these Keywords, usually a list of about 200 or more, and inserting them into the content of your online platforms, online spaces, and online profiles are just one of the most important parts of an SEO campaign. SEO also involves creating “Backlinks,” or leaving your website’s address on another website. The more Backlinks your site has, the more authority your site will gain in the eyes of the gargantuan search engines. The more authority or trust you gain, the better your results. These duties and much more are usually part of an all inclusive digital marketing strategy.

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Paid

Most Digital marketing managers, or experts, suggest using paid advertising as well as SEO techniques. Usually in the beginning of an advertising campaign, crafting a set of paid ads to gain visibility for the client’s social media profiles as well as web pages while also enabling SEO techniques is the best method to getting exposure. Paid ads are offered just about everywhere these days. Facebook, Google, Bing, Youtube, and Linkedin all offer a paid advertising option. The only problem with paid marketing is that it can get very pricey very quickly with not so great results if not done correctly. The best way to go about a paid advertising campaign is to offer a marketing professional a budget and timeframe, and let this pro handle the ad development, ad targeting, and ad results/outcome. As I said, a newbie to advertising through these channels will eat up a budget fast.

Conclusion

To wrap it all up, creating and managing your online presence is imperative to the sustainability of your business. Many can do it themselves, however, it takes a lot of time, effort, and knowledge about how the systems all work together. To ignore all of these options can end up with a slow growth of a business.

Promoting your contractor or small business by hiring a professional Digital Marketing Manager to craft, optimize, and update your web site and web pages is the only way to get the right search results that you want. Other than the SEO and PAID options mentioned above there are many more items that need the attention of someone.

A digital marketing professional such as MWV CONTENT WRITERS will not only clean up, or build a website, they will create a digital marketing plan that thoroughly outlines the items which need attention, and fixes them. Contact Me Christopher Spinney, the owner, and operator of MWVCW. I will do a free digital platform evaluation to let you know what your small business needs to succeed on the web. Succeeding online will make your business thrive offline.

603-960-4454

It may be the case that your small contracting business is steadily busy right now. Most businesses are at this time of the year. Summer brings in the good weather, which enables us to work outside more often. If a business is booming now why should I get a website?

Winter is coming

Like it or not, the winter will be here before we all know it. With the long winter months brings less work for professionals who count on the warmer summer to get the bulk of their work. When winter hits things like Interior jobs, snow shoveling and snow plowing are the things most businesses do to keep busy. Finding the clients who need these services, however, can be tough. A website gives you leverage over the companies who do not have one by having the ability to be found through the search engines. Without a website, chances are that a business will not show up in a Google search result.

Showcase your talents

A website does more than help get new clients. It is a great place to boost your portfolio. Having the ability to show off your skills by posting completed projects shows that you not only finish a job when you take one, but you finish a job right.

 

Brag with testimonials

Testimonials these days are as important to a business as the quality of work. People have become so used to seeing others positive comments on a product or service that they will not even consider a company without a few customer opinions. Showcasing a clients opinion of you in their own words really convinces people that you are the service that they want.

Have a home base

A website serves s the digital home base of operations for a business. Sure you should have a Facebook profile, a Youtube account, and a Linkedin profile. Not having a place to link all of these accounts and give your customers a place to land on can hurt your chances of landing new clients. Posting how to’s, advice and videos on your home base shows that you know what it is you are talking about.

If you need a website or need a digital marketing stragety, contact me, Chris Spinney. The owner and operator of MWV CONTENT WRITERS at 603-960-4454

Each and every individual business needs to have their own space for multiple reasons. Not having an online presence these days can really mean that you are missing out on lots of clients needing your services. Check out the 4 Essential things that every business should have to complete their online profiles.

Number 4

A complete website which is modern and relevant is surely one of the most important things to having a successful online presence. A website should have multiple pages of content to showcase just who you are and what exactly it is that your business does. Your website is imperative because it is your online “home base.”

Number 3

Make sure that your website is linked to a finished and complete profile on your Facebook account. Creating an individual page separate from your personal profile allows you to showcase and promote your services correctly. Facebook also has lots of options if and when you are ready to advertise, however, advertising can eat up a marketing budget quickly if not done properly.

Number 2

Lots of media. Using the past two items to showcase important videos and pictures and even audio is a great way to share who your business is. Pictures of jobs, experiences, and even a video of who you are let people get a feel for you and thus relate to you. Knowbody wants to buy from a robot or machine. Adding the personal element to your pages allows prospected clients to trust you easier thus convincing them to use your services easier.

Number 1

The number one thing that every business should not only have, but also showcases prominently is testimonials.

Testimonials from past clients and customers show people that the service you have provided them was top notch. People were so happy with your service that they just had to tell the world about it. This convinces new prospected clients that you not only know what you are doing, but you do it well.

It’s not easy

I know that creating updating and keeping all of these things new and fresh can be a real pain in the butt. That’s why I offer services that help with all of these things and more.

If your business is lacking in any of these areas, chances are that you are missing out on clients. Let MWV CONTENT WRITERS give your online presence a free evaluation to see if a digital upgrade could help you and your business.

We build custom websites, social media accouts, create marketing media, and push the best testimonials that you have to offer. Let us help get you new customers.