First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

It may be the case that your small contracting business is steadily busy right now. Most businesses are at this time of the year. Summer brings in the good weather, which enables us to work outside more often. If a business is booming now why should I get a website?

Winter is coming

Like it or not, the winter will be here before we all know it. With the long winter months brings less work for professionals who count on the warmer summer to get the bulk of their work. When winter hits things like Interior jobs, snow shoveling and snow plowing are the things most businesses do to keep busy. Finding the clients who need these services, however, can be tough. A website gives you leverage over the companies who do not have one by having the ability to be found through the search engines. Without a website, chances are that a business will not show up in a Google search result.

Showcase your talents

A website does more than help get new clients. It is a great place to boost your portfolio. Having the ability to show off your skills by posting completed projects shows that you not only finish a job when you take one, but you finish a job right.

 

Brag with testimonials

Testimonials these days are as important to a business as the quality of work. People have become so used to seeing others positive comments on a product or service that they will not even consider a company without a few customer opinions. Showcasing a clients opinion of you in their own words really convinces people that you are the service that they want.

Have a home base

A website serves s the digital home base of operations for a business. Sure you should have a Facebook profile, a Youtube account, and a Linkedin profile. Not having a place to link all of these accounts and give your customers a place to land on can hurt your chances of landing new clients. Posting how to’s, advice and videos on your home base shows that you know what it is you are talking about.

If you need a website or need a digital marketing stragety, contact me, Chris Spinney. The owner and operator of MWV CONTENT WRITERS at 603-960-4454

Painters, Roofers, Builders, and Contractors, having a website is imperative to the vitality of your small business.

How do you transform a small business into a medium or large business?

By growing your client base of course!

How do you grow a decent base of newer clients these days?

By implementing an online digital marketing strategy which encompasses all of your online platforms to reach the people who need your services!

MWVCW is skilled and through at researching and applying the latest digital trends to build, establish, and maintain your online space. We will help your business grow by implementing these features and more,

  • Gorgeous websites
  • Relevant Facebook pages
  • Informative blogs
  • Enticing videos
  • Helpful Tweets
  • Ads that work

If you find yourself constantly searching for how to get new clients, let us help you out.

We will set up the online version of you, you run your business.

MWVCW, helping small businesses grow, one client at a time!

Head on over to our CONTACT FORM to find out more.

Having a business these days means having, running, and promoting a website. To not involve these activities in the day to day of running a business can be detrimental. Running your website effectively though is almost an art form, with no solid start to finish, “Set in stone” path. Each business is unique so it is no surprise that each website will be as unique as well. Running your individual website will involve a digital marketing plan. Part of this digital marketing plan really ought to be creating an “Online Authority” out of your web presence.

 

This begs the question, what is an Online Authority?

An online authority is “go to” or a resource on a specific topic. Becoming an online authority usually means that you are well versed on the topic in which your business is in, have lots of relevant information on said topic, and have gone through the long and arduous process of simplifying, translating, and sharing, this information to people all over the world through the use of the internet. Using your web pages, your blogs, your social media profiles, as well as any other platform available, to get the information in which you have out to the world, clients, and hopefully customers.

 

Being an online authority on a specific subject means that you are a master of your craft.

A Sensai to the karate of your industry.

A Chef to the kitchen of your clientele.

You are to be, the bee’s knees, and the cat’s meow, of the market in which your products or services are in.

Doing this is a painstakingly daunting task, however, if done correctly, the rewards can be far greater than financial.

Helping people solve problems while also growing your businesses customer base and simultaneously increasing sales are products of your labors.

 

How does all this work?

People want to have trust in the services or products that they are buying. No consumer wants to buy a tire for their car from a restaurant. Building your online authority will build trust in what you provide to your audience, clients, and consumers.

 

The double payout

Luckily, while building your client base and helping consumers find the information that they need, search engines like Google, Bing, and Yahoo will take notice. Search Engines are there to give the person searching the best possible resource for the question being asked. Your job is to answer your customer’s questions before they ask them. This is done by creating content. Content can be written articles, posts on social media outlets, podcasts, photos and or videos.

Steadily creating content and uploading it to all of your businesses platforms will turn your business into an Online Authority on your product, service, or industry.

Online Authorities receive a loyal fan base, customer base, and a growing following. This is leveraged best when new products and or services are offered.

Contact Us
We would love to chat about your digital marketing strategy or lack thereof.
Google Website

Many people hear the phrase all the time, yet they have no idea what it actually means.

SEO or “Search Engine Optimization,” is the art of optimizing certain content or web pages for the search engines.

 

Wikipedia states SEO as, “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”

 

To put it plainly, practicing SEO, is actually increasing the chances of a web page, website, or post being seen in a search result naturally, or without paying for the top slot.

 

Knowing this, and how to do it, can bring about a successful website that actually adds productivity, leads, and sales to your business, as opposed to a website that does little more than cost money. A businesses web presence is the businesses future. 92% of businesses have a website. Of that, how many are correctly optimized? I don’t believe anyone knows that answer for sure. I do know that if all websites were optimized correctly, Google would have a very tough job.

SEO is important to any business. Without SEO, your business will not be found by the major search engines or your prospected clients.

 

Say that you have a painting business.

Sure, you have a few before and after pictures, your contact info, and maybe even a testimonial or two on your web sites main page or landing page. If you do not have a blog attached, or a number of pages with the correct articles using the correct keywords in the precise places, your site will not be ranked because the search engines will not know what you are offering.

This same painting business should have articles, videos, and stories about painting estimates, quotes, painting materials, types of painting jobs etc. These articles should be in a blog attached to the website, or directly on the site’s pages. That way the next time a user Google’s “local house painter,” Google, as well as the other search engines, know to display your painting businesses website. There are many other tricks to helping the search engines find you included in SEO, however, this is the main leg work of it. Other tricks can be found in the article, Building Your Businesses Online Presence is Imperative.

 

Keywords

Keyword research is a process of the digital marketing plan which is imperative. Knowing what words to use and when, is the only way that you can craft the content, blog or web page to help your SEO.

A keyword tool must be used for this Google has AdWords, a free tool for finding relevant keyword suggestions. You must have a Google account, and set up an AdWords account for free.

There are also third party keyword planner tools like KWFinder. Finding a keyword tool which works for you is a must when trying SEO. Use the tool to create a list of Keywords for creating your content.

Using the same example as before, if I have a house painting business, I would put house painter into the keyword planner tool. The results would be Keywords like,

 

  • House Painters
  • Wall painter
  • Painting contractors
  • Professional painters
  • Home painting
  • Painter
  • Paint house
  • Painting services
  • Interior paint

And So on.

 

Content

Now that we know what SEO is and have a list of relevant keywords, it is time to practice our SEO by crafting new original keyword rich content. Google loves original content and will actually penalize your website for copying or stealing your writing from another source. Penalized sites will not “rank” or show up at the top of a search result. This can mean a loss of profit for many businesses. My advice just do not do it. It is just as easy to just write something new.

Content can be created in many different forms and dispersed in as many as well. The most basic are the web page itself. Lacing but not over “stuffing” your web pages with just the right amount of keywords placed in just the right spots in the right format can be a dream to a search engine. Creating a page with repetitive keywords will work against you, however, so being knowledgeable here is key.

Aside from your web pages, a blog is a great way to enrich your website with the correct content. Writing stories, summaries, and lessons will incorporate your keywords without making it obvious that you are trying to rank higher. The second benefit to actually creating content that is worthy is that your clients and customers will appreciate it as well as the search engines.

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Disbursement

After the keyword rich content is created, somehow it must make it out to the world, Google included. The latest trend for this is leveraging social media outlets like Facebook. If you have a blog attached to your site you can have it set to post to your social media outlets when the article gets posted. This is a great way to gain visibility. Posting on a blog, on a social media site, or even just updating your webpages will increase your SEO, your “following” and your client base.

Our online presence is who we are and how we want the world to see us.

Luckily, we can control what people see about us, and where it is seen. This opens up a world of almost endless possibilities. Possibilities that we as businesses cannot afford to squander. Choosing the right platforms and engaging with customers, vendors, and employees is a tried and true method for increasing our visibility organically, otherwise known as for free.

Increasing Visibility?

There are many, almost endless, platforms online for promoting our services and or products. Just promoting what we have to offer the world, however, is not enough these days. Engagement with people who visit, post, and like our content is one of the only ways to create a following of people who in turn, become valued customers. Choosing the right platforms to do this, and staffing or creating the marketing team to implement it is often times a huge challenge.

I do not have the time

MWVCR is skilled at building platforms which link to your website or home base of online operations for you. Building a marketing strategy comprised of creating profiles, pages, and posts, is a step that many business operators simply do not have the time to do. This is where we come in.

MWV Content Writers is experienced in the building of Facebook pages, Blogs, LinkedIn profiles, Youtube accounts, Twitter feeds, and WordPress websites or blog posts. We can also create and optimize ads utilizing the sites built-in ad services. Affordable ads that have a noticeable ROI, or  Return On Investment, are creatively crafted by MWVCR, for the businesses that do not have the time.

You run your business, we will run your online activities.

But my business HAS a Facebook page

A lot of people think that setting up a Facebook page, or a blog, and leaving it is all that needs to be done to increase their presence.

This is a HUGE mistake.

  • Engagement on Facebook likes and posts is imperative in building an online following. 79% of online Americans use Facebook
  • Regular postings on all social media accounts may be the only way to increase organic visibility. Business that post to their blogs 16 times a month receive 4.5X more customers
  • Blog postings numbering the teens, every month, is the only way to increase search engine visibility and higher search engine ranking. Over 23 BILLION blog pages are viewed on WordPress alone, every month.

Can MWVCR help me?

MWVCR will skillfully craft a digital marketing plan using some, or all of the elements mentioned above to give you an ROI that you can actually notice. Let us craft your individual online marketing strategy for finding new followers, clients, and in turn CUSTOMERS.

Contact us for a free online presence evaluation. Simply fill out the CONTACT FORM HERE,

or email Christopher the owner and operator HERE.