Today’s post is a relatively simple one. We go over the basics of internet marketing in today’s, “What is a blog and Why Should My Business Have One?”
Most business owners today usually are able to recognize the importance of having a website. Unfortunately many underestimate the importance of having a blog attached to the website. A blog attached to a website is imperative to correct digital marketing. Using a blog is what marketers call “content marketing,” and it is one of the only proven ways to get your website onto a search engine results page, and in front of prospects and customers. Of course any business can pay through Facebook ads and Google Ad words to get their websites visible, however, this could require a huge marketing budget and a dedicated marketing team to set up, monitor, and collect the results from the ads to better refine them. Content marketing using a blog on your website is a great “Frugal” way to get a businesses website out there without draining the bank account.
How to set up a blog
Setting up a blog is super easy, free, and there are endless platforms to utilize. Finding a comfortable platform that you like, are able to customise, and has posting/sharing features already integrated, will help your blogging efforts dramatically. I use WordPress for not only the blogs that I run but also as the website CMS or “Content Management System.” A CMS is a software used to create, upload and configure each post, as well as all the content, or the webpages in general. Blogger and WordPress are the goliaths in the Blogging world and have great user features, analytics to measure the performance of a blog and easy sharing options.
Why Attach a blog to a website?
Attaching a blog to a website is as simple as adding a dedicated page to an existing website and start writing. Why should any business consider doing this?
It helps get your website better indexed in search results
It gives you the ability to answer your customers frequently asked questions
It can give you creditability in your businesses field
It gives you the ability to gain trust from your prospects
It brings more visits to your site
It helps build “Backlinks” to your website which helps search rankings
Gives you plenty of stuff to share on your social channels!