Even with the year currently being 2017, and the fact that almost everyone uses social media today on a personal level, some small businesses still refuse to actively pursue social media channels for marketing their self-employed small businesses.
Pessimism with regards to if and how many social media can help a small business, especially with local SEO, is wide, as many believe that large companies are the only ones who benefit from successful social media campaigns.
This is just plain incorrect. Businesses of any size, small and large, can and will see growth in their brand awareness, customer satisfaction, Likes, Shares, and even website traffic boosts from an effective social media brand building campaign.
Why get social?
Over 60% of Millennials say that they stay updated on a brand through social channels.
Almost half of Millennials rely on a brands social media before making a purchase.
Almost 90% of 18-29-year-olds are on social media channels.
78% of companies have dedicated social media experts.
These figures come from Sprout Social and they show one thing. Social media is important to the younger generation. What happens when that generation gets older? Obviously, brand awareness will become imperative. If you do not get a start on your social media platforms today, you may seriously be playing catch-up down the road.
The benefits of creating and maintaining a social media presence greatly outweigh the effort needed to do so. If you do not have the time and energy to do it yourself, employ a Digital marketing consultant, such as MWVCW.
Get on Social media now, and create a plan to get more engagement. If you don;t keep in mind that your competition has most likely already done so.