Today’s post is about the Bulls Eye Facebook Targeting that is available through Facebook ad manager.

http://www.facebook.com

Most people are simply unaware of the laser focused targeting possibilities which exist to present your ads too for any business.

Facebook makes it easier than ever to get your important content in front of the consumers, clients, or prospects that matter to your business.

 

consumers

Now that Facebook has partnered up with the major consumer reporting agencies, advertisers are able to real the benefits of a completely connected digital society. True, this may be scary in regards to privacy, however, if you are looking to grab the attention if a certain sub set of consumers, Facebook is the place to do it.

 

Targeting

 

Targeting he right consumers for your products comes down to testing, refining and testing some more. The down side is that you may have to spend a little money before you will actually start to see any results. The good thing is, however, the analytics offered are amazing. Testing with Facebook ads will give you more information than you know what to do with, as long as the reporting analytics bare set up right. This is no easy feat, but absolutely worth the time.

Starting an ad out to targeting the right audience is impossible because you may not know exactly who your perfect consumer profile looks like. This is where the testing comes in.

Say you own a hair salon. You may start your ad campaign out as a picture of a woman getting a facial with a coupon code for 10% off for new customers. The targeting for this ad could be all womenfolk in your geographical state. After running the ad for a week you will have results to look at. After analyzing the data, you may find that women 65+ who own their homes and drive sedans responded better to your ad by 20%. This new data can be used to refine your next ad and get even better results.

 

Conclusion

 

This is just a very rough example of the endless possibilities that now exist with the Facebook ads targeting system. Setting it all up does take some internet and web design knowledge, however, so if you are not sure and want to start, find a pro like MWVCW to help you out. Bulls Eye Facebook Targeting is best done by a pro for best results.

Email me at cspinney@mwvcontentwriters fmi.

Self Employed SEO

Even with the year currently being 2017, and the fact that almost everyone uses social media today on a personal level, some small businesses still refuse to actively pursue social media channels for marketing their self-employed small businesses.

Pessimism with regards to if and how many social media can help a small business, especially with local SEO, is wide, as many believe that large companies are the only ones who benefit from successful social media campaigns.

This is just plain incorrect. Businesses of any size, small and large, can and will see growth in their brand awareness, customer satisfaction, Likes, Shares, and even website traffic boosts from an effective social media brand building campaign.

Why get social?

Over 60% of Millennials say that they stay updated on a brand through social channels.

Almost half of Millennials rely on a brands social media before making a purchase.

Almost 90% of 18-29-year-olds are on social media channels.

78% of companies have dedicated social media experts.

These figures come from Sprout Social and they show one thing. Social media is important to the younger generation. What happens when that generation gets older? Obviously, brand awareness will become imperative. If you do not get a start on your social media platforms today, you may seriously be playing catch-up down the road.

The benefits of creating and maintaining a social media presence greatly outweigh the effort needed to do so. If you do not have the time and energy to do it yourself, employ a Digital marketing consultant, such as MWVCW.

Get on Social media now, and create a plan to get more engagement. If you don;t keep in mind that your competition has most likely already done so.

On a scale of 1 to 10, the importance of having traffic that is targeted visiting your website, as opposed to traffic that is not, is about a 12.

We all want people visiting our websites. Who doesn’t really?

What gets mixed up sometimes by a lot of people is how important TARGETED traffic is.

Consumers today are spoiled.

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With the advent of search engines and the growing popularity of online shopping, it has never been easier to find what a customer wants or needs in a few seconds. This can either be the best thing that a business has ever seen or the worst thing since taxes. As long as a business is receiving the right kind of traffic to their internet platforms, the internet can be a great resource.

Often people are under the misconception that any traffic is good for a web page. This is a sore mistake, however. The only way that a business will succeed in their online endeavors is if the traffic being routed to said website is geared toward the product or service in which the business offers.

Take MWV CONTENT WRITERS for example. We have a web page, a few social media platforms, as well as a blog attached to the web page. Now the content that is posted on the blog is then crossposted on tour social media outlets and is geared towards business owners, operators, and their respective online presences. This way, the traffic that http://mwvcontentwriters.wordpress.com receives at the web address is mostly consumers from the business related community. If MWVCW were to start promoting and writing articles on beach towels and how great the white mountains are in the summertime, sure the traffic to the site may increase, however, the traffic would not be targeted, and therefore pretty much useless. People who want to research the white mountains and read about beaches would be disappointed to land on a website about B2B, or, “Buisness to Buisness,” content marketing. Not only would they be disappointed, but they would probably never come back to the website again. This is just poor marketing.

Advantageous

This can be a great piece of knowledge when understood and implemented properly. The advantages of receiving only targeted traffic to a website are great. Targeted traffic, simply stated, means that the people landing on said pages are already actively seeking what product or service that the page has to offer.

Don’t send every Tom Dick or Harry to your businesses websites. It is actually counterproductive. Sending people who want or need your products or services to your websites are far superior content marketing practices.

Whether you are using a content marketing agency to provide your with content marketing services, defining your own content marketing plan, or outsourcing your social media and web content needs to a small company like MWV CONTENT WRITERS, having the correct digital content marketing strategy is the only way to increase visibility, leads, and sales.

It is a digital marketing world now, MWVCW would be thrilled to help you craft and implement an SEO based content management strategy to better drive targeted traffic to your web presence.

Many business owners/operators have no idea what content marketing is.

Simply put, Content Marketing is a strategy used to market, or share your businesses product or service by creating written, verbal, visual, audio content, or any combination together, to let the world know what you provide.

Content marketing is one of the only ways that customers will find your businesses products or services.

Every major brand or company has a digital content marketing strategy.

Content questions?
Content questions?

This usually involves writing articles, posts, and pages for websites, blogs, and social media platforms. Writing informative articles on the industry the business is in has a two-fold effect.

  • First, articles can be and should be, informative, interesting, and appealing to prospected customers. Writing pieces like this gives authority to the business in its respected field and lends weight to what the product offer is.

 

  • Second, articles are a vital part of a digital marketing strategy. These blog posts, when attached to the website, allow the search engines to read the pages and better decide what it is that you have to offer. Content Management is necessary to SEO, so customers can find the product or service in which you offer when they are looking for it.

 

There are many different ways to implement a digital content marketing strategy.

  • Written articles will work better over longer periods of time, giving your website traffic in the long term.
  • Social media posts will drive traffic from the social media sites to your website when done so correctly.
  • Video content will get people to engage with your brand on the social media platforms.
  • Audio content creation is another method to show people what a business is all about.

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Combining a few of these resources and formulating a digital marketing strategy is one of the only ways to find new customers and keep the ones that you have. Paid advertising can be a part of the content budget, however, when the budget or ad expires, so does the traffic that came with it.

Let MWV CONTENT WRITERS craft a digital marketing strategy for your business.

Our free consult will help you to decide which is more important to your business, Growing your brand and audience

or

Finding new leads, customers, or sales.

We will help you get found better on Google, Bing, Facebook, Youtube, or Twitter as well as the world wide web.

Google Website

Many people hear the phrase all the time, yet they have no idea what it actually means.

SEO or “Search Engine Optimization,” is the art of optimizing certain content or web pages for the search engines.

 

Wikipedia states SEO as, “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”

 

To put it plainly, practicing SEO, is actually increasing the chances of a web page, website, or post being seen in a search result naturally, or without paying for the top slot.

 

Knowing this, and how to do it, can bring about a successful website that actually adds productivity, leads, and sales to your business, as opposed to a website that does little more than cost money. A businesses web presence is the businesses future. 92% of businesses have a website. Of that, how many are correctly optimized? I don’t believe anyone knows that answer for sure. I do know that if all websites were optimized correctly, Google would have a very tough job.

SEO is important to any business. Without SEO, your business will not be found by the major search engines or your prospected clients.

 

Say that you have a painting business.

Sure, you have a few before and after pictures, your contact info, and maybe even a testimonial or two on your web sites main page or landing page. If you do not have a blog attached, or a number of pages with the correct articles using the correct keywords in the precise places, your site will not be ranked because the search engines will not know what you are offering.

This same painting business should have articles, videos, and stories about painting estimates, quotes, painting materials, types of painting jobs etc. These articles should be in a blog attached to the website, or directly on the site’s pages. That way the next time a user Google’s “local house painter,” Google, as well as the other search engines, know to display your painting businesses website. There are many other tricks to helping the search engines find you included in SEO, however, this is the main leg work of it. Other tricks can be found in the article, Building Your Businesses Online Presence is Imperative.

 

Keywords

Keyword research is a process of the digital marketing plan which is imperative. Knowing what words to use and when, is the only way that you can craft the content, blog or web page to help your SEO.

A keyword tool must be used for this Google has AdWords, a free tool for finding relevant keyword suggestions. You must have a Google account, and set up an AdWords account for free.

There are also third party keyword planner tools like KWFinder. Finding a keyword tool which works for you is a must when trying SEO. Use the tool to create a list of Keywords for creating your content.

Using the same example as before, if I have a house painting business, I would put house painter into the keyword planner tool. The results would be Keywords like,

 

  • House Painters
  • Wall painter
  • Painting contractors
  • Professional painters
  • Home painting
  • Painter
  • Paint house
  • Painting services
  • Interior paint

And So on.

 

Content

Now that we know what SEO is and have a list of relevant keywords, it is time to practice our SEO by crafting new original keyword rich content. Google loves original content and will actually penalize your website for copying or stealing your writing from another source. Penalized sites will not “rank” or show up at the top of a search result. This can mean a loss of profit for many businesses. My advice just do not do it. It is just as easy to just write something new.

Content can be created in many different forms and dispersed in as many as well. The most basic are the web page itself. Lacing but not over “stuffing” your web pages with just the right amount of keywords placed in just the right spots in the right format can be a dream to a search engine. Creating a page with repetitive keywords will work against you, however, so being knowledgeable here is key.

Aside from your web pages, a blog is a great way to enrich your website with the correct content. Writing stories, summaries, and lessons will incorporate your keywords without making it obvious that you are trying to rank higher. The second benefit to actually creating content that is worthy is that your clients and customers will appreciate it as well as the search engines.

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Disbursement

After the keyword rich content is created, somehow it must make it out to the world, Google included. The latest trend for this is leveraging social media outlets like Facebook. If you have a blog attached to your site you can have it set to post to your social media outlets when the article gets posted. This is a great way to gain visibility. Posting on a blog, on a social media site, or even just updating your webpages will increase your SEO, your “following” and your client base.

The digital age is here.

Ready or not.

Unfortunately, though, some business owners refuse to admit it. Denial, in this case, is detrimental to a business, its employees, shareholders, and customers.

Businesses who have not, will not, and are not implementing a digital marketing strategy, which is not only aggressive, but is also growing, are doomed to reap the sowing of customer loss, lack of client referral, and longevity insecurity. Business who have not created a digital marketing strategy already, and are not growing that strategy exponentially are going to fail. It is an unfortunate fact.

Blogging is a digital marketing tactic which is a must.

Data shows that companies who post 16 or more blog posts a month received 4.5X more leads than companies who do not blog.

43% of all adults admit to skimming blog posts.

We must have blogs attached to our websites to create organic leads from search results. It is the only proven way to increase our web presence exponentially, over time.

Image Credit: Simon

SOCIAL MEDIA

72% of adults who use the internet, use Facebook. Of those adults, another 70% log in every day.

I’ll say it again, Every day!

This creates a marketing resource that if not exploited, could be to the detriment of any business.

Facebook has 1.13 BILLION daily active users.

Facebook is no alone.

PodCasts, Instagram, and Pinterest are growing as well.

Creating a digital marketing strategy which not only increases your businesses website visibility but increases your sales over time is a recipe for success.

MWVcontentwriters specializes in blog creation, web content creation, and digital marketing strategy implementation.

Let us give your web presence a boost by customizing a digital marketing strategy tailored to your businesses specific needs.

Google for Business

Many people underestimate the importance of leveraging everything which Google has to offer.
Google is so much more than a search engine.
Google Maps, Google Plus, and Google ads are all important services which a business owner would be amiss to ignore.
MWV Content Writers is skilled and through in the tweaking of all of a businesses profiles and location data, ensuring that when a person “Google’s” a specific product or service, your business is not only in the correct search results but at the top of that list.
A business cannot survive today without managing their Google portfolio.
MWV content writers can help you with your Google needs.

The internet has vast resourced that are capable of leveraging your small business. From websites to social media accounts. So why is it important to use these resources such as a facebook business page for my business?

 

Learning about your specific prospects or your, “target audience” is a very effective way to boost sales and visibility for your business. A facebook business page gives you the ability to create polls and conduct research from your clients. Finding out what people like, don’t like and are not sure about regarding your businesses products or services could help you improve upon the services and or products that you offer.

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Research that you can conduct on your facebook business page is a valuable marketing tactic that is easy and fun to do. Your past and current customers are the best possible group of people to give feedback, both positive and negative, about your business so that you can easier improve. Also, people that have liked your facebook business page have done so either because they truly are fans of your business, or they are curious about what you have to offer. Facebook fans may be expecting to get information that they can use from your page, but this works both ways. You will be able to gather information from your clients through your businesses facebook page while also providing your client/business relationship with fun, free, or quirky facts about your business or the field your business is in.

 

The Facebook Insights tool will give you information about your business page’s performance such as your audience’s demographic, how your audience responds to different post content/post types, or which posts create the most engagement. Also, an optimal posting time can be figured here so that your posts reach the most people and get the most engagement.

 

A Facebook business page creates a better chance of being picked up by the big search engines like Google, Bing, or Yahoo. Facebook gives natural SEO or Search Engine Optimization to your website if the two are connected by “backlinks” or hyperlinks that are placed on each page to connect the two.

 

Stay open 24 hours a day! With a facebook page for your business, you can create and set up automated online stores and services that are available 24 hours a day. The internet isn’t just open 9-5, why shouldn’t your business be open all the time? Adding a store or service reached through your website and linked to your businesses facebook page can increase revenue, be very low cost, and cheap to operate.

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The time that it takes to set up a Facebook page for your business is greatly outweighed by the benefits that can be reaped from owning one. Not only can you learn about and research your target audience, gain valuable marketing information from who that audience is, gain website SEO, have cool FREE powerful marketing tools, and stay open 24hours a day, but you can gain and grow your business community. From clients to employees. Prospects, to wholesalers. Friends, relatives, classmates, the list goes on and on of people you can connect with your community and grow your business with.

Why does a business need a Facebook page? The question is why does your business not have one already. They are FREE.

If you would like a consult on how to build a proper facebook page for your business or need to build a marketing plan for growing your following on any social media platform, do not hesitate to contact us. Forming a long term marketing stragety is an important part of growing any business these days.

MWVCR can build, strategize, or implement a marketing plan for your social media needs. Don’t have a platform set up yet? We can help. Need a website or a blog to connect your “WEB?” We are here to help. Contact us anytime to discuss your web content needs.

These days a website can be made for numerous different reasons. From business to personal. A sales and marketing platform for your company, or a Facebook/blog for your personal interests. The common question that I keep hearing pop up though is,
“Do I need a website for my wedding?”
The simple answer to that question is no. You do not NEED a website for your wedding, however, having a website specifically for your wedding does help you out an awful lot. Let us look at some of the reasons why having a dedicated website for your wedding is not only smart and helpful but is also a money saver.

Planning one of the biggest days of your life is an enormous undertaking. It is also a huge financial obligation. Now, most people will not want to skip on the wedding invitation costs. That’s quite OK. If you would like to be a little more frugal though you can make stunning e-vite invitations or video invitations that send your guests to a website once opened in their emails. If printing innovations is a must for the big day, do that. You could still use a website instead of printing multiple additional cards for things like rehearsal dinner invites and directions. Engagement party, or wedding shower invitations, as well as directions to these events,  could also be electronically sent from your website to save a bundle of time and money.

Organizing that perfect day can be a logistical nightmare. Whether it’s figuring out who is going to pick up aunt Edna at the airport, or how much parking there is at the reception hall, having a home base online is a great way to organize all of these needs. You could even embed a comment thread on a specific page just to talk about which flight your cousins from Ohio will be taking and what time they will be arriving. Also, a dedicated page on your site using an online map from a source like Google can give directions to anybody, no matter where they are coming from. No need for arguments on which route to the church is the quickest. Save your Best Man, or Maid of Honor, the hassle of giving directions to 200 different friends or relatives by phone.

Wedding websites allow everyone involved to stay connected, informed, and up to date on how things are progressing, RSVP’s, venue changes, or catering decisions.

Another great reason to have a dedicated wedding website is for having a fool proof super easy wedding registry. A page on your wedding website dedicated to your online wedding registry allows everyone to see what you have requested, how many items are left, and also makes it so everyone can find the correct registry as well. An online wedding registry in most cases can be embedded into the page itself so your guests can shop for you without even leaving your site.

A wedding website helps saves the environment. Digital flyers, electronic pages, and email communications use less paper and stamps which are good for your budget as well as the Earth.

Even if you plan on using the old fashion means of the pen, paper, envelope, and stamp, for some things, a wedding website could help you and your wedding planner fill in any gaps so that perfect day is just that, perfect.
Considering at least a professional wedding Facebook page or dedicated wedding website is a smart decision that creates value for you, your friends, and your family. Plus, you can always look back on it years later and laugh at pictures, videos, and comments made leading up to and during your special day.

4/05/2017-CSpinney2013-There are endless ways that a facebook page can not only help your business but helpfully contribute to your business today. There are so many reasons and positive results from having a dedicated facebook page for your business that it would be incredibly asinine to not only consider having one, but jumping into one head first! In this article, I will discuss the most obvious ways having a facebook will help your small business, for FREE.

A Facebook business page acts as another “string” in your businesses own personal “web.” The phrase “World Wide Web” may be flashing in your head right now with an “Oh yea” quickly following.

Your website, blog, facebook page, and all other social media accounts add into the creating of your corner of the World Wide Web. All these different entities or “platforms” as they are now called, are indexed in massive computers owned by the search engines, (Google, Bing, Yahoo.) Your goal as a business owner/operator is to rank high enough in a search result to be seen on the first page of a keyword or service that your company offers. If I own a tire shop, I want my businesses web page to rank first when a prospected customer searches for “Cheap Local Snow Tires.”

You may be thinking to yourself, “How does a facebook page effect my websites search result rankings? Believe it or not, it does. So does a blog, a twitter account, or any other social media profile that you can get your paws on. A facebook business page helps your online efforts by lending credibility or backing to your website. All social media profiles effectively promote each other creating a digital picture of what your business offers, and does. Search Engines see your digital “stamp” here and there and then know where and when to show your information in a search result.

Ergo, a facebook business page will help your business rank higher in a search engines results. Oh yea, I almost forgot, for FREE.

Businesses who use their facebook pages correctly can also benefit from free publicity. That’s right, free. Facebook already offers any page the option to collect reviews. Now, the snag here is that you cannot offer anything in exchange for said reviews, but nobody says that it can’t simply be asked of a customer, politely of course, by an employee. If a customer looks happy with the goods or services received, they will most likely be happy to leave a review for you on your facebook business page. The worst thing that can happen here is they say no. Most won’t though. Reviews are free publicity, and the best kind too, positive.

Getting personal with your clients. Facebook is all about sharing things. Why not use your facebook business page to take an interest in and get to know your customers? Getting to know your customers or potential customers, or, “target audience,” is an excellent way to get folks engaging with your page. Posting content related to the service or product you offer is the best way to do this. If you own a restaurant, post a recipe you use, or a cooking trick you learned. Content should be 75% audience targeted and 25% business related. You can’t shove “Buy ME” down people’s throats. This is indirect free publicity. Also, A Facebook business page is a great way to poll your audience if you are curious about that new dish on your menu or that new line of mud tires your selling. Asking questions about your products will reap handsome rewards of both praises, and pitfalls. Possibly some of the negative feedback received from these polls can be used to improve the next product.

Finishing up here, I believe that the reasons stated in this article are alone reasons enough to consider investing a little time into a free business facebook page. There are also many paid benefits as well, such as advertising and targeting specific audiences. The benefits reaped from creating and properly marketing a facebook business page highly outweigh the time it takes to create it. It does take some time to grow a substantial audience, but that’s for another article. Plus, if you don’t have the time to build or manage a facebook business page yourself, you can always ask me too.

http://mwvcontentwriters.wordpress.com

Sources:

http://www.socialmediaexaminer.com/ways-your-facebook-page-can-help-your-business/