Blog

Today’s post is a relatively simple one. We go over the basics of internet marketing in today’s, “What is a blog and Why Should My Business Have One?”

Most business owners today usually are able to recognize the importance of having a website. Unfortunately many underestimate the importance of having a blog attached to the website. A blog attached to a website is imperative to correct digital marketing. Using a blog is what marketers call “content marketing,” and it is one of the only proven ways to get your website onto a search engine results page, and in front of prospects and customers.  Of course any business can pay through Facebook ads and Google Ad words to get their websites visible, however, this could require a huge marketing budget and a dedicated marketing team to set up, monitor, and collect the results from the ads to better refine them. Content marketing using a blog on your website is a great “Frugal” way to get a businesses website out there without draining the bank account.

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How to set up a blog

Setting up a blog is super easy, free, and there are endless platforms to utilize. Finding a comfortable platform that you like, are able to customise, and has posting/sharing features already integrated, will help your blogging efforts dramatically. I use WordPress for not only the blogs that I run but also as the website CMS or “Content Management System.” A CMS is a software used to create, upload and configure each post, as well as all the content, or the webpages in general. Blogger and WordPress are the goliaths in the Blogging world and have great user features, analytics to measure the performance of a blog and easy sharing options. 

 

Why Attach a blog to a website?

Attaching a blog to a website is as simple as adding a dedicated page to an existing website and start writing. Why should any business consider doing this?

  • It helps get your website better indexed in search results
  • It gives you the ability to answer your customers frequently asked questions
  • It can give you creditability in your businesses field
  • It gives you the ability to gain trust from your prospects
  • It brings more visits to your site
  • It helps build “Backlinks” to your website which helps search rankings
  • Gives you plenty of stuff to share on your social channels!

First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

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Google has many available resources for businesses both small and large. We all know that Google is one of the largest and most used search engines available today.  Getting any of the behemoth companies like Google, Microsoft’s Bing, or Yahoo to display your businesses information can be an overwhelming task for sure.

Thankfully there are ways to get these companies to push your websites and social media accounts to the right people.

place-holder-1566737_1280How Search engine work

Search engines want to help the consumers using their services. There are a handful of large search engines and all of them are extremely competitive with each other. Google wants to help you better than Bing, and Yahoo wants to keep you using their service. People are creatures of habit. More than likely a person will pick a search engine and stick with it. The only reason that a person may try, or switch, to a different search engine, is if they are unhappy with the way the engine works or do not like the results. The gargantuan companies are aware of this and are there for very cut throat about what is shown to their customers.

Knowing this can work to our advantage. We know that these companies are extremely competitive. Therefore, we know that they must help each of their clients as best as they can by giving the absolute best results possible. We can help this process along, by submitting our contractor or small business web pages and social media accounts in the right places. Showing the search engines what our businesses are all about and making it crystal clear what it is that we do, where we do it, and how we do it, are the keys to “helping” the search engines serve their customers best.

If I am an independent contractor who paints for a living, I would want to submit to Google my website about my business, where it is, who works there, and some useful information about Interior and Exterior painting. If done correctly, over time, the next time a local person searches “Professional Painters,” or a keyword similar to that, my website would show up in the “rankings,” or results page. There are a few major ways to do this successfully.

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SEO

SEO or “Search Engine Optimization,” is the best way to achieve a high search engine results ranking. Unfortunately, this is a process of time-consuming efforts, which cannot be done overnight. SEO takes weeks, months, and sometimes even years to achieve the desired results. The benefits, however, are great in the fact that once you have achieved the results and ranking that you want with SEO, you are more likely to keep them. The weeks and months of posting, updating, and “Optimising” your web pages, your social media profiles, and your photo’s and videos can pay off greatly in the long run by getting you more clients down the road. SEO involves a painstakingly long process of identifying relevant “Keywords,” or words that a search engine user would use to find your business.  Creating a list of these Keywords, usually a list of about 200 or more, and inserting them into the content of your online platforms, online spaces, and online profiles are just one of the most important parts of an SEO campaign. SEO also involves creating “Backlinks,” or leaving your website’s address on another website. The more Backlinks your site has, the more authority your site will gain in the eyes of the gargantuan search engines. The more authority or trust you gain, the better your results. These duties and much more are usually part of an all inclusive digital marketing strategy.

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Paid

Most Digital marketing managers, or experts, suggest using paid advertising as well as SEO techniques. Usually in the beginning of an advertising campaign, crafting a set of paid ads to gain visibility for the client’s social media profiles as well as web pages while also enabling SEO techniques is the best method to getting exposure. Paid ads are offered just about everywhere these days. Facebook, Google, Bing, Youtube, and Linkedin all offer a paid advertising option. The only problem with paid marketing is that it can get very pricey very quickly with not so great results if not done correctly. The best way to go about a paid advertising campaign is to offer a marketing professional a budget and timeframe, and let this pro handle the ad development, ad targeting, and ad results/outcome. As I said, a newbie to advertising through these channels will eat up a budget fast.

Conclusion

To wrap it all up, creating and managing your online presence is imperative to the sustainability of your business. Many can do it themselves, however, it takes a lot of time, effort, and knowledge about how the systems all work together. To ignore all of these options can end up with a slow growth of a business.

Promoting your contractor or small business by hiring a professional Digital Marketing Manager to craft, optimize, and update your web site and web pages is the only way to get the right search results that you want. Other than the SEO and PAID options mentioned above there are many more items that need the attention of someone.

A digital marketing professional such as MWV CONTENT WRITERS will not only clean up, or build a website, they will create a digital marketing plan that thoroughly outlines the items which need attention, and fixes them. Contact Me Christopher Spinney, the owner, and operator of MWVCW. I will do a free digital platform evaluation to let you know what your small business needs to succeed on the web. Succeeding online will make your business thrive offline.

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With July here and the summer season in full swing it is easy to forget just how hard the winter months can be for us all. Especially for contractors and professional painters. 

With the warm weather apon us many forget that during the winter months Interior work is the only type of job that can keep these businesses going.

What is the best way to keep a business going when there is no outside work to b had due to inclement weather?

By scheduling the winter months hobs ahead if time, like now!

Building and promoting a professional website, as well as custom ads that grab clients attention, is a proven way to keep a business moving  forward.

Mwvcontent writers is a local and professional digital studio located right here in the Mt Washington valley, dedicated to helping small businesses and contractors grow their client list.

If you want to be ahead of the curve when the snow starts to fly, and we all know that it will be all to soon, give us a call. We will build you a professional digital marketing strategy that will drive new clients to you!

Having a business these days means having, running, and promoting a website. To not involve these activities in the day to day of running a business can be detrimental. Running your website effectively though is almost an art form, with no solid start to finish, “Set in stone” path. Each business is unique so it is no surprise that each website will be as unique as well. Running your individual website will involve a digital marketing plan. Part of this digital marketing plan really ought to be creating an “Online Authority” out of your web presence.

 

This begs the question, what is an Online Authority?

An online authority is “go to” or a resource on a specific topic. Becoming an online authority usually means that you are well versed on the topic in which your business is in, have lots of relevant information on said topic, and have gone through the long and arduous process of simplifying, translating, and sharing, this information to people all over the world through the use of the internet. Using your web pages, your blogs, your social media profiles, as well as any other platform available, to get the information in which you have out to the world, clients, and hopefully customers.

 

Being an online authority on a specific subject means that you are a master of your craft.

A Sensai to the karate of your industry.

A Chef to the kitchen of your clientele.

You are to be, the bee’s knees, and the cat’s meow, of the market in which your products or services are in.

Doing this is a painstakingly daunting task, however, if done correctly, the rewards can be far greater than financial.

Helping people solve problems while also growing your businesses customer base and simultaneously increasing sales are products of your labors.

 

How does all this work?

People want to have trust in the services or products that they are buying. No consumer wants to buy a tire for their car from a restaurant. Building your online authority will build trust in what you provide to your audience, clients, and consumers.

 

The double payout

Luckily, while building your client base and helping consumers find the information that they need, search engines like Google, Bing, and Yahoo will take notice. Search Engines are there to give the person searching the best possible resource for the question being asked. Your job is to answer your customer’s questions before they ask them. This is done by creating content. Content can be written articles, posts on social media outlets, podcasts, photos and or videos.

Steadily creating content and uploading it to all of your businesses platforms will turn your business into an Online Authority on your product, service, or industry.

Online Authorities receive a loyal fan base, customer base, and a growing following. This is leveraged best when new products and or services are offered.

Contact Us
We would love to chat about your digital marketing strategy or lack thereof.