Today’s post is about the Bulls Eye Facebook Targeting that is available through Facebook ad manager.

http://www.facebook.com

Most people are simply unaware of the laser focused targeting possibilities which exist to present your ads too for any business.

Facebook makes it easier than ever to get your important content in front of the consumers, clients, or prospects that matter to your business.

 

consumers

Now that Facebook has partnered up with the major consumer reporting agencies, advertisers are able to real the benefits of a completely connected digital society. True, this may be scary in regards to privacy, however, if you are looking to grab the attention if a certain sub set of consumers, Facebook is the place to do it.

 

Targeting

 

Targeting he right consumers for your products comes down to testing, refining and testing some more. The down side is that you may have to spend a little money before you will actually start to see any results. The good thing is, however, the analytics offered are amazing. Testing with Facebook ads will give you more information than you know what to do with, as long as the reporting analytics bare set up right. This is no easy feat, but absolutely worth the time.

Starting an ad out to targeting the right audience is impossible because you may not know exactly who your perfect consumer profile looks like. This is where the testing comes in.

Say you own a hair salon. You may start your ad campaign out as a picture of a woman getting a facial with a coupon code for 10% off for new customers. The targeting for this ad could be all womenfolk in your geographical state. After running the ad for a week you will have results to look at. After analyzing the data, you may find that women 65+ who own their homes and drive sedans responded better to your ad by 20%. This new data can be used to refine your next ad and get even better results.

 

Conclusion

 

This is just a very rough example of the endless possibilities that now exist with the Facebook ads targeting system. Setting it all up does take some internet and web design knowledge, however, so if you are not sure and want to start, find a pro like MWVCW to help you out. Bulls Eye Facebook Targeting is best done by a pro for best results.

Email me at cspinney@mwvcontentwriters fmi.

Blog

Today’s post is a relatively simple one. We go over the basics of internet marketing in today’s, “What is a blog and Why Should My Business Have One?”

Most business owners today usually are able to recognize the importance of having a website. Unfortunately many underestimate the importance of having a blog attached to the website. A blog attached to a website is imperative to correct digital marketing. Using a blog is what marketers call “content marketing,” and it is one of the only proven ways to get your website onto a search engine results page, and in front of prospects and customers.  Of course any business can pay through Facebook ads and Google Ad words to get their websites visible, however, this could require a huge marketing budget and a dedicated marketing team to set up, monitor, and collect the results from the ads to better refine them. Content marketing using a blog on your website is a great “Frugal” way to get a businesses website out there without draining the bank account.

Wordpress Developer Badge

How to set up a blog

Setting up a blog is super easy, free, and there are endless platforms to utilize. Finding a comfortable platform that you like, are able to customise, and has posting/sharing features already integrated, will help your blogging efforts dramatically. I use WordPress for not only the blogs that I run but also as the website CMS or “Content Management System.” A CMS is a software used to create, upload and configure each post, as well as all the content, or the webpages in general. Blogger and WordPress are the goliaths in the Blogging world and have great user features, analytics to measure the performance of a blog and easy sharing options. 

 

Why Attach a blog to a website?

Attaching a blog to a website is as simple as adding a dedicated page to an existing website and start writing. Why should any business consider doing this?

  • It helps get your website better indexed in search results
  • It gives you the ability to answer your customers frequently asked questions
  • It can give you creditability in your businesses field
  • It gives you the ability to gain trust from your prospects
  • It brings more visits to your site
  • It helps build “Backlinks” to your website which helps search rankings
  • Gives you plenty of stuff to share on your social channels!
laptop showing Wordpress onscreen

 

The options are almost endless as to which CMS or “Content Management System” you should use to build your website on. When building a new website, especially for a contractor or other small business, many factors have to be taken into account. Such as analytics, functionality, and ease of use. Today’s post goes over the Top 3 Reasons to Use WordPress to Build Your Website.

Wordpress CMS

#3. Statistics

WordPress unlike a lot of the drag and drop website builders available today has so many statistic integration possibilities that it would take all day to list in a post. Instead, I’ll go over the most widely known and used. Facebook, Google webmaster, and Hubspot are just a small example of the most popular. When using WordPress as your CMS for your website you have the ability to basically see, record, and act on as little or as many site statistics that you want. Beginners could just install the Jetpack plug-in to get a glimpse of how many visitors are viewing their site on a daily basis and add Facebook share buttons to pages and posts. Advanced users could install Hubspot for professional marketing duties like contact forms and email address captures. Basically, with WordPress, you can add as few or as many options to your website as you want.

 

#2. Creation & Functionality

The options are truly limitless as to what kind of site you can create using  WordPress to build your website.  Beginners can use the themes that come loaded to the WordPress install, whereas expert and advances users can craft custom themes or download themes that others have made. Customizing a theme is as easy as the drag and drop builders and offers many more options. The functionality options that are able to be added are truly limitless. You can pretty much create, design, and have your website do whatever you can dream up using WordPress.

 

#1. Ease of Use

Many think that to use and customize a WordPress website, an expert design team or coding background is needed. This is just simply untrue. If you can post to Facebook, chances are that you can post to a website using WordPress. Coding knowledge is not needed because for most tasks, there is already a plug-in in the WordPress dot org database that offers the options needed. Simply install the plug-in and you are on your way. WordPress offers the ability to pick and choose as many or as little plug-ins to your site as you want, just keep in mind that too many plugins will slow your site’s loading speed, which will hurt your search rankings.

 

Finishing up

Wix, Go-Daddy, Squarespace and the other options out there are great for people who do not have the time or think that they do not have the knowledge to create using WordPress. This, however, is simply untrue. WordPress is super easy, customizable, and runs about one-third of all websites on the internet for a reason. WordPress is a rockstar. The Top 3 Reasons to Use WordPress to Build Your Website is just a small example of all the reasons WordPress is the best. Share the Top 3 Reasons to Use WordPress to Build Your Website if you agree.

Laptop Coffee mug and Google Website on screen

 

There are many small businesses out there today that either do not see the real value of owning and operating a website or simply just have not really looked into it enough. In today’s post, we go over the top 3 Reasons Every Contractor Should Have A Website and maintain a website for their businesses.

 

#3. great portfolios

 

Many underestimate the power if visual appealing pictures. Taking before and after shots of projects is something that I ask all of my clients to do. Pictures can easily be uploaded to a website and added to a little story or other content can really stand out. Most easily forget about the siding job they did last spring, or that shed that they built for their cousin 5 years ago. Pictures made into a portfolio page are the best way to showcase a certain set of skills.
How better to prove your business is the best for a prospected job than showing off what you have already done?

 

#2. A digital business card.

 

Having a home base for all of your contact info, hours of operation, and the areas that you serve is vital to getting the perfect client. A contact page with a form that sends you an email when a client fills it out is the new kind of voicemail. Also being able to publish your different phone numbers, mailing, and physical addresses, and linking to your other online profiles like Facebook is imperative. Seamlessly integrating all of this information into a websites footer, or bottom section is not only professional looking but is super useful.

 

#1. Necessary marketing

Today the world is different. People have become so used to having information readily available that it is almost impossible to get noticed without having the ability to show up on a smartphones search results. It is near impossible to get your business onto these search results without having a professional and properly formatted website. Marketing today is very difficult without having a website to link everything together. Google, Facebook, and all other major digital media outlets require a website as a base to launch marketing efforts from. The 3 Reasons Every Contractor Should Have A Website are here to better help your business grow, profit and succeed.

Google Website

First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

As a Digital Marketer and Website designer for contractors, one of the most often asked questions that I get from prospected and current clients is, “How can they get their businesses on to Google?”

The easiest answer to that is to have a website that is not only professionally done but also uses the best SEO or “Search Engine Optimization” techniques available today. Getting that website to show on a Google search result can take a lot of hard work, money, and time, however, once Google knows that your site is there, and what it is all about, chances are that the site will stay relevant in the future with minor tweaks and constant content updates.

There are also many things that need to be done, all in conjunction with the website, to make a business really stand out to Google and its search results. We have to remember that Google is a service. Google wants nothing more than to help its users by finding the best possible answer to their question that it can. If a searcher uses Google and gets result after result that is in no way helpful to them, that user will eventually move to a different search engine like Bing or Yahoo to find what they need.

Google does not want this to happen. If a person searches for an “Interior Painter near me,” it will show the company that likely looks the best as the search result answer. One of my jobs is to make sure that your small business is one of those results. Here’s how to do this.

Online Business Directories

Utilizing the free services that are out there is imperitive to letting Google know that your business is legit. Plenty of Social media sites like facebook and twitter are included in this, but there is much more as well. Home Advisor and Angie’s list are a couple of the major ones. Yellow Pages, Yelp, Trip Advisor and Google are also included. Google has a Google My Business item list that I will go over more in-depth below. Anywhere that you can make a profile for your business for free should be utilized. Many of these websites do have paid versions for advertising, but you do not have to use them. Simply making a free profile on as many sites as you can show Google, Bing, and Yahoo that your business is for real. It is super important to triple check that all the information in each profile matches 100% however. If it doesn’t it could discredit your efforts. The search engines will not know which info is the correct set and therefore will not display any of it.  It works like this, the more places that your business is found by Google, the more credit you will get. Free profiles are a must.

Google’s My Business

Google created its own collection of online profiles and business reviews accessed through Google My Business. Setting up a profile here lets Google know your contact info, what you offer, where you are, and precisely who you are as well as what it is that you do. If you have been in business for some time and already have an online presence, chances are that Google may have created one for you already. If not, it is an easy process. Google your businesses name and see if a box shows up on the right-hand portion of the screen with your business logo, and other information. If it does, you can “Claim your business,” by clicking the appropriate link. Make sure all the information is relevant and post some photos and other content. If nothing shows, create one with the Google My Business link. It costs nothing to do this and you would be silly to miss out on this free opportunity for free exposure. Google My Business also is where customers will be able to review your products or services. Having lots of positive 5-star reviews will push your businesses website up the rankings in the search results. These reviews give your business credit, as well as authority. Reviews are pure gold that you use to get higher up in the search results.

Your Businesses Website

At the end of the day, all of these little tricks will have little to no effect if you do not have a website that is formatted correctly. Ranking online all boils down to the homepage and the pages connected to it on your site. Using the correct content, headings, and keywords when building your site is a must. you cannot just put filler paragraphs into your pages. If you are a painter, your site must have keywords like “Interior Paint Service” or “Exterior Painter” with the areas that you service so that Google knows when to show your business.

SEO

This is what SEO is. It takes skill and patience to create a list of specific keywords that will help your company’s website in the long run. The keywords must then be inserted in the right places on the website to have the best effect. Having a personal SEO marketing specialist like MWV CONTENT WRITERS to work on your SEO on either your new site or updating your old site is the only way to help your Google rankings.

What should I do?

If you are a self-employed business owner or sub-contractor who wants to get on Google, focus on the items in this article. It takes time and patience to get it all done. If you simply can not afford the time, Let me help you. MWVCW does this every day and is happy to help your business get onto Google, whether you have a website already or need one. Once the process has been started, SEO of a website will help you get more traffic to your site. More traffic usually means more leads. More leads mean more jobs. Investing in your online presence is an investment in your business. Done right and it will pay for itself over and over again, 10 fold even.

I would love to answer any questions at all. You can email me directly at cspinney2013@gmail.com, call me at 603-960-4454, or fill out the contact form on my website here.

I get no more joy out of life than helping others succeed online. Contractors and self-employed business owners are some of the hardest working individuals I have ever met. Growing businesses makes me smile. I will help grow your business into a brand that showcases your services.

Google image

Google has many available resources for businesses both small and large. We all know that Google is one of the largest and most used search engines available today.  Getting any of the behemoth companies like Google, Microsoft’s Bing, or Yahoo to display your businesses information can be an overwhelming task for sure.

Thankfully there are ways to get these companies to push your websites and social media accounts to the right people.

place-holder-1566737_1280How Search engine work

Search engines want to help the consumers using their services. There are a handful of large search engines and all of them are extremely competitive with each other. Google wants to help you better than Bing, and Yahoo wants to keep you using their service. People are creatures of habit. More than likely a person will pick a search engine and stick with it. The only reason that a person may try, or switch, to a different search engine, is if they are unhappy with the way the engine works or do not like the results. The gargantuan companies are aware of this and are there for very cut throat about what is shown to their customers.

Knowing this can work to our advantage. We know that these companies are extremely competitive. Therefore, we know that they must help each of their clients as best as they can by giving the absolute best results possible. We can help this process along, by submitting our contractor or small business web pages and social media accounts in the right places. Showing the search engines what our businesses are all about and making it crystal clear what it is that we do, where we do it, and how we do it, are the keys to “helping” the search engines serve their customers best.

If I am an independent contractor who paints for a living, I would want to submit to Google my website about my business, where it is, who works there, and some useful information about Interior and Exterior painting. If done correctly, over time, the next time a local person searches “Professional Painters,” or a keyword similar to that, my website would show up in the “rankings,” or results page. There are a few major ways to do this successfully.

seo-2051640_1280.jpg

SEO

SEO or “Search Engine Optimization,” is the best way to achieve a high search engine results ranking. Unfortunately, this is a process of time-consuming efforts, which cannot be done overnight. SEO takes weeks, months, and sometimes even years to achieve the desired results. The benefits, however, are great in the fact that once you have achieved the results and ranking that you want with SEO, you are more likely to keep them. The weeks and months of posting, updating, and “Optimising” your web pages, your social media profiles, and your photo’s and videos can pay off greatly in the long run by getting you more clients down the road. SEO involves a painstakingly long process of identifying relevant “Keywords,” or words that a search engine user would use to find your business.  Creating a list of these Keywords, usually a list of about 200 or more, and inserting them into the content of your online platforms, online spaces, and online profiles are just one of the most important parts of an SEO campaign. SEO also involves creating “Backlinks,” or leaving your website’s address on another website. The more Backlinks your site has, the more authority your site will gain in the eyes of the gargantuan search engines. The more authority or trust you gain, the better your results. These duties and much more are usually part of an all inclusive digital marketing strategy.

apple-589640_640

Paid

Most Digital marketing managers, or experts, suggest using paid advertising as well as SEO techniques. Usually in the beginning of an advertising campaign, crafting a set of paid ads to gain visibility for the client’s social media profiles as well as web pages while also enabling SEO techniques is the best method to getting exposure. Paid ads are offered just about everywhere these days. Facebook, Google, Bing, Youtube, and Linkedin all offer a paid advertising option. The only problem with paid marketing is that it can get very pricey very quickly with not so great results if not done correctly. The best way to go about a paid advertising campaign is to offer a marketing professional a budget and timeframe, and let this pro handle the ad development, ad targeting, and ad results/outcome. As I said, a newbie to advertising through these channels will eat up a budget fast.

Conclusion

To wrap it all up, creating and managing your online presence is imperative to the sustainability of your business. Many can do it themselves, however, it takes a lot of time, effort, and knowledge about how the systems all work together. To ignore all of these options can end up with a slow growth of a business.

Promoting your contractor or small business by hiring a professional Digital Marketing Manager to craft, optimize, and update your web site and web pages is the only way to get the right search results that you want. Other than the SEO and PAID options mentioned above there are many more items that need the attention of someone.

A digital marketing professional such as MWV CONTENT WRITERS will not only clean up, or build a website, they will create a digital marketing plan that thoroughly outlines the items which need attention, and fixes them. Contact Me Christopher Spinney, the owner, and operator of MWVCW. I will do a free digital platform evaluation to let you know what your small business needs to succeed on the web. Succeeding online will make your business thrive offline.

603-960-4454

It may be the case that your small contracting business is steadily busy right now. Most businesses are at this time of the year. Summer brings in the good weather, which enables us to work outside more often. If a business is booming now why should I get a website?

Winter is coming

Like it or not, the winter will be here before we all know it. With the long winter months brings less work for professionals who count on the warmer summer to get the bulk of their work. When winter hits things like Interior jobs, snow shoveling and snow plowing are the things most businesses do to keep busy. Finding the clients who need these services, however, can be tough. A website gives you leverage over the companies who do not have one by having the ability to be found through the search engines. Without a website, chances are that a business will not show up in a Google search result.

Showcase your talents

A website does more than help get new clients. It is a great place to boost your portfolio. Having the ability to show off your skills by posting completed projects shows that you not only finish a job when you take one, but you finish a job right.

 

Brag with testimonials

Testimonials these days are as important to a business as the quality of work. People have become so used to seeing others positive comments on a product or service that they will not even consider a company without a few customer opinions. Showcasing a clients opinion of you in their own words really convinces people that you are the service that they want.

Have a home base

A website serves s the digital home base of operations for a business. Sure you should have a Facebook profile, a Youtube account, and a Linkedin profile. Not having a place to link all of these accounts and give your customers a place to land on can hurt your chances of landing new clients. Posting how to’s, advice and videos on your home base shows that you know what it is you are talking about.

If you need a website or need a digital marketing stragety, contact me, Chris Spinney. The owner and operator of MWV CONTENT WRITERS at 603-960-4454

Each and every individual business needs to have their own space for multiple reasons. Not having an online presence these days can really mean that you are missing out on lots of clients needing your services. Check out the 4 Essential things that every business should have to complete their online profiles.

Number 4

A complete website which is modern and relevant is surely one of the most important things to having a successful online presence. A website should have multiple pages of content to showcase just who you are and what exactly it is that your business does. Your website is imperative because it is your online “home base.”

Number 3

Make sure that your website is linked to a finished and complete profile on your Facebook account. Creating an individual page separate from your personal profile allows you to showcase and promote your services correctly. Facebook also has lots of options if and when you are ready to advertise, however, advertising can eat up a marketing budget quickly if not done properly.

Number 2

Lots of media. Using the past two items to showcase important videos and pictures and even audio is a great way to share who your business is. Pictures of jobs, experiences, and even a video of who you are let people get a feel for you and thus relate to you. Knowbody wants to buy from a robot or machine. Adding the personal element to your pages allows prospected clients to trust you easier thus convincing them to use your services easier.

Number 1

The number one thing that every business should not only have, but also showcases prominently is testimonials.

Testimonials from past clients and customers show people that the service you have provided them was top notch. People were so happy with your service that they just had to tell the world about it. This convinces new prospected clients that you not only know what you are doing, but you do it well.

It’s not easy

I know that creating updating and keeping all of these things new and fresh can be a real pain in the butt. That’s why I offer services that help with all of these things and more.

If your business is lacking in any of these areas, chances are that you are missing out on clients. Let MWV CONTENT WRITERS give your online presence a free evaluation to see if a digital upgrade could help you and your business.

We build custom websites, social media accouts, create marketing media, and push the best testimonials that you have to offer. Let us help get you new customers.