As a Digital Marketer and Website designer for contractors, one of the most often asked questions that I get from prospected and current clients is, “How can they get their businesses on to Google?”

The easiest answer to that is to have a website that is not only professionally done but also uses the best SEO or “Search Engine Optimization” techniques available today. Getting that website to show on a Google search result can take a lot of hard work, money, and time, however, once Google knows that your site is there, and what it is all about, chances are that the site will stay relevant in the future with minor tweaks and constant content updates.

There are also many things that need to be done, all in conjunction with the website, to make a business really stand out to Google and its search results. We have to remember that Google is a service. Google wants nothing more than to help its users by finding the best possible answer to their question that it can. If a searcher uses Google and gets result after result that is in no way helpful to them, that user will eventually move to a different search engine like Bing or Yahoo to find what they need.

Google does not want this to happen. If a person searches for an “Interior Painter near me,” it will show the company that likely looks the best as the search result answer. One of my jobs is to make sure that your small business is one of those results. Here’s how to do this.

Online Business Directories

Utilizing the free services that are out there is imperitive to letting Google know that your business is legit. Plenty of Social media sites like facebook and twitter are included in this, but there is much more as well. Home Advisor and Angie’s list are a couple of the major ones. Yellow Pages, Yelp, Trip Advisor and Google are also included. Google has a Google My Business item list that I will go over more in-depth below. Anywhere that you can make a profile for your business for free should be utilized. Many of these websites do have paid versions for advertising, but you do not have to use them. Simply making a free profile on as many sites as you can show Google, Bing, and Yahoo that your business is for real. It is super important to triple check that all the information in each profile matches 100% however. If it doesn’t it could discredit your efforts. The search engines will not know which info is the correct set and therefore will not display any of it.  It works like this, the more places that your business is found by Google, the more credit you will get. Free profiles are a must.

Google’s My Business

Google created its own collection of online profiles and business reviews accessed through Google My Business. Setting up a profile here lets Google know your contact info, what you offer, where you are, and precisely who you are as well as what it is that you do. If you have been in business for some time and already have an online presence, chances are that Google may have created one for you already. If not, it is an easy process. Google your businesses name and see if a box shows up on the right-hand portion of the screen with your business logo, and other information. If it does, you can “Claim your business,” by clicking the appropriate link. Make sure all the information is relevant and post some photos and other content. If nothing shows, create one with the Google My Business link. It costs nothing to do this and you would be silly to miss out on this free opportunity for free exposure. Google My Business also is where customers will be able to review your products or services. Having lots of positive 5-star reviews will push your businesses website up the rankings in the search results. These reviews give your business credit, as well as authority. Reviews are pure gold that you use to get higher up in the search results.

Your Businesses Website

At the end of the day, all of these little tricks will have little to no effect if you do not have a website that is formatted correctly. Ranking online all boils down to the homepage and the pages connected to it on your site. Using the correct content, headings, and keywords when building your site is a must. you cannot just put filler paragraphs into your pages. If you are a painter, your site must have keywords like “Interior Paint Service” or “Exterior Painter” with the areas that you service so that Google knows when to show your business.

SEO

This is what SEO is. It takes skill and patience to create a list of specific keywords that will help your company’s website in the long run. The keywords must then be inserted in the right places on the website to have the best effect. Having a personal SEO marketing specialist like MWV CONTENT WRITERS to work on your SEO on either your new site or updating your old site is the only way to help your Google rankings.

What should I do?

If you are a self-employed business owner or sub-contractor who wants to get on Google, focus on the items in this article. It takes time and patience to get it all done. If you simply can not afford the time, Let me help you. MWVCW does this every day and is happy to help your business get onto Google, whether you have a website already or need one. Once the process has been started, SEO of a website will help you get more traffic to your site. More traffic usually means more leads. More leads mean more jobs. Investing in your online presence is an investment in your business. Done right and it will pay for itself over and over again, 10 fold even.

I would love to answer any questions at all. You can email me directly at cspinney2013@gmail.com, call me at 603-960-4454, or fill out the contact form on my website here.

I get no more joy out of life than helping others succeed online. Contractors and self-employed business owners are some of the hardest working individuals I have ever met. Growing businesses makes me smile. I will help grow your business into a brand that showcases your services.

Google image

Google has many available resources for businesses both small and large. We all know that Google is one of the largest and most used search engines available today.  Getting any of the behemoth companies like Google, Microsoft’s Bing, or Yahoo to display your businesses information can be an overwhelming task for sure.

Thankfully there are ways to get these companies to push your websites and social media accounts to the right people.

place-holder-1566737_1280How Search engine work

Search engines want to help the consumers using their services. There are a handful of large search engines and all of them are extremely competitive with each other. Google wants to help you better than Bing, and Yahoo wants to keep you using their service. People are creatures of habit. More than likely a person will pick a search engine and stick with it. The only reason that a person may try, or switch, to a different search engine, is if they are unhappy with the way the engine works or do not like the results. The gargantuan companies are aware of this and are there for very cut throat about what is shown to their customers.

Knowing this can work to our advantage. We know that these companies are extremely competitive. Therefore, we know that they must help each of their clients as best as they can by giving the absolute best results possible. We can help this process along, by submitting our contractor or small business web pages and social media accounts in the right places. Showing the search engines what our businesses are all about and making it crystal clear what it is that we do, where we do it, and how we do it, are the keys to “helping” the search engines serve their customers best.

If I am an independent contractor who paints for a living, I would want to submit to Google my website about my business, where it is, who works there, and some useful information about Interior and Exterior painting. If done correctly, over time, the next time a local person searches “Professional Painters,” or a keyword similar to that, my website would show up in the “rankings,” or results page. There are a few major ways to do this successfully.

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SEO

SEO or “Search Engine Optimization,” is the best way to achieve a high search engine results ranking. Unfortunately, this is a process of time-consuming efforts, which cannot be done overnight. SEO takes weeks, months, and sometimes even years to achieve the desired results. The benefits, however, are great in the fact that once you have achieved the results and ranking that you want with SEO, you are more likely to keep them. The weeks and months of posting, updating, and “Optimising” your web pages, your social media profiles, and your photo’s and videos can pay off greatly in the long run by getting you more clients down the road. SEO involves a painstakingly long process of identifying relevant “Keywords,” or words that a search engine user would use to find your business.  Creating a list of these Keywords, usually a list of about 200 or more, and inserting them into the content of your online platforms, online spaces, and online profiles are just one of the most important parts of an SEO campaign. SEO also involves creating “Backlinks,” or leaving your website’s address on another website. The more Backlinks your site has, the more authority your site will gain in the eyes of the gargantuan search engines. The more authority or trust you gain, the better your results. These duties and much more are usually part of an all inclusive digital marketing strategy.

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Paid

Most Digital marketing managers, or experts, suggest using paid advertising as well as SEO techniques. Usually in the beginning of an advertising campaign, crafting a set of paid ads to gain visibility for the client’s social media profiles as well as web pages while also enabling SEO techniques is the best method to getting exposure. Paid ads are offered just about everywhere these days. Facebook, Google, Bing, Youtube, and Linkedin all offer a paid advertising option. The only problem with paid marketing is that it can get very pricey very quickly with not so great results if not done correctly. The best way to go about a paid advertising campaign is to offer a marketing professional a budget and timeframe, and let this pro handle the ad development, ad targeting, and ad results/outcome. As I said, a newbie to advertising through these channels will eat up a budget fast.

Conclusion

To wrap it all up, creating and managing your online presence is imperative to the sustainability of your business. Many can do it themselves, however, it takes a lot of time, effort, and knowledge about how the systems all work together. To ignore all of these options can end up with a slow growth of a business.

Promoting your contractor or small business by hiring a professional Digital Marketing Manager to craft, optimize, and update your web site and web pages is the only way to get the right search results that you want. Other than the SEO and PAID options mentioned above there are many more items that need the attention of someone.

A digital marketing professional such as MWV CONTENT WRITERS will not only clean up, or build a website, they will create a digital marketing plan that thoroughly outlines the items which need attention, and fixes them. Contact Me Christopher Spinney, the owner, and operator of MWVCW. I will do a free digital platform evaluation to let you know what your small business needs to succeed on the web. Succeeding online will make your business thrive offline.

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It may be the case that your small contracting business is steadily busy right now. Most businesses are at this time of the year. Summer brings in the good weather, which enables us to work outside more often. If a business is booming now why should I get a website?

Winter is coming

Like it or not, the winter will be here before we all know it. With the long winter months brings less work for professionals who count on the warmer summer to get the bulk of their work. When winter hits things like Interior jobs, snow shoveling and snow plowing are the things most businesses do to keep busy. Finding the clients who need these services, however, can be tough. A website gives you leverage over the companies who do not have one by having the ability to be found through the search engines. Without a website, chances are that a business will not show up in a Google search result.

Showcase your talents

A website does more than help get new clients. It is a great place to boost your portfolio. Having the ability to show off your skills by posting completed projects shows that you not only finish a job when you take one, but you finish a job right.

 

Brag with testimonials

Testimonials these days are as important to a business as the quality of work. People have become so used to seeing others positive comments on a product or service that they will not even consider a company without a few customer opinions. Showcasing a clients opinion of you in their own words really convinces people that you are the service that they want.

Have a home base

A website serves s the digital home base of operations for a business. Sure you should have a Facebook profile, a Youtube account, and a Linkedin profile. Not having a place to link all of these accounts and give your customers a place to land on can hurt your chances of landing new clients. Posting how to’s, advice and videos on your home base shows that you know what it is you are talking about.

If you need a website or need a digital marketing stragety, contact me, Chris Spinney. The owner and operator of MWV CONTENT WRITERS at 603-960-4454

Each and every individual business needs to have their own space for multiple reasons. Not having an online presence these days can really mean that you are missing out on lots of clients needing your services. Check out the 4 Essential things that every business should have to complete their online profiles.

Number 4

A complete website which is modern and relevant is surely one of the most important things to having a successful online presence. A website should have multiple pages of content to showcase just who you are and what exactly it is that your business does. Your website is imperative because it is your online “home base.”

Number 3

Make sure that your website is linked to a finished and complete profile on your Facebook account. Creating an individual page separate from your personal profile allows you to showcase and promote your services correctly. Facebook also has lots of options if and when you are ready to advertise, however, advertising can eat up a marketing budget quickly if not done properly.

Number 2

Lots of media. Using the past two items to showcase important videos and pictures and even audio is a great way to share who your business is. Pictures of jobs, experiences, and even a video of who you are let people get a feel for you and thus relate to you. Knowbody wants to buy from a robot or machine. Adding the personal element to your pages allows prospected clients to trust you easier thus convincing them to use your services easier.

Number 1

The number one thing that every business should not only have, but also showcases prominently is testimonials.

Testimonials from past clients and customers show people that the service you have provided them was top notch. People were so happy with your service that they just had to tell the world about it. This convinces new prospected clients that you not only know what you are doing, but you do it well.

It’s not easy

I know that creating updating and keeping all of these things new and fresh can be a real pain in the butt. That’s why I offer services that help with all of these things and more.

If your business is lacking in any of these areas, chances are that you are missing out on clients. Let MWV CONTENT WRITERS give your online presence a free evaluation to see if a digital upgrade could help you and your business.

We build custom websites, social media accouts, create marketing media, and push the best testimonials that you have to offer. Let us help get you new customers.

IPhone

When is the last time that you or your child used a smartphone to find a service that they needed?

Every day people are using their phones more and more to find the services, products or professionals that they need.

Why not? It is super easy!

If you do not have a website, social media account, and blog, that you are regularly updating, chances are that you are missing out on clients who want to find you!

The results that come up on those phones, computers, and tablets have to put out there, by you,  for the world to see before your business can show up.

It may be a lot of work to set all of these things up, but the rewards are pure ecstasy!

  • Clients will find you.
  • Reviews will be posted for the world to see.
  • Your business will be taken to the next level.

MWV CONTENT WRITERS

A professional studio that creates digital marketing strategies that work.

Let us build the website, create the Facebook page, and promote your business so that the clients that you want and need can easily find you!

Free digital marketing consultations!