Self Employed Advice

Facebook, Social Media Icons, SMM

What Can Facebook Do For My Self Employed Business?

Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a "Social," site, and therefore people are on it to socialize, not to find a roofer or a house builder. [...]

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Self Employed SEO

Social Media for Self Employed Businesses

Even with the year currently being 2017, and the fact that almost everyone uses social media today on a personal level, some small businesses still refuse to actively pursue social media channels for marketing their self-employed small businesses. Pessimism with regards to if and how many social media can help a small business, especially with [...]

The Biggest Web Design Myths Debunked

Great points. I like this…

MiddleMe

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Great web design, that invites your audience onto a page and converts them into paying customers, certainly isn’t easy. Every business these days has a website, and the sheer amount of competition out there can make it very hard to keep up with evolving standards. There seems to be a lot of harmful myths about web design floating around these days. Here are a few you should never believe, and the truth behind them.

If You Like It, It Must Be Good

Unless you’re building a website just for the love of it, it’s going to be for your target audience, not for you. This means that you need to design your site around the preferences of your active users, as well as the kinds of people you want to attract. You may have an issue with the kind of UX design that’s best suited to…

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Contractor and Self-Employed Business SEO

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it? Many have heard the term SEO, but are not quite sure what it is exactly. SEO is a process that is never really finished. For contractors and self-employed businesses "Local SEO" is not only important [...]

How to Get Your Self Employed Business on to Google Search

As a Digital Marketer and Website designer for contractors, one of the most often asked questions that I get from prospected and current clients is, "How can they get their businesses on to Google?" The easiest answer to that is to have a website that is not only professionally done but also uses the best [...]

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Small Buisness and marketing blog

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No matter what business you’re in, chances are you have some competition. Maybe your product or service is superior to other options that exist in your market. Maybe it isn’t. Having the best offer doesn’t matter. Instead, concentrate on making sure your target market perceives your company’s deal to be the right one for them. Until they believe, they may never buy from you.

How can you set yourself apart from all the other alternatives? Publishing content online is a great start, as long at it’s high-quality material that truly helps consumers within your target market. Your published pieces should build goodwill, earn trust and position you as an authority in your industry.

Potential customers in your target market are struggling with something. Something is keeping them up at night. They want a specific result, and they’re willing to pay for it. Because we live in the information age, they’re likely searching for online…

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