Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a "Social," site, and therefore people are on it to socialize, not to find a roofer or a house builder. [...]
Even with the year currently being 2017, and the fact that almost everyone uses social media today on a personal level, some small businesses still refuse to actively pursue social media channels for marketing their self-employed small businesses. Pessimism with regards to if and how many social media can help a small business, especially with [...]
Great points. I like this…
Image from Pixabay
Great web design, that invites your audience onto a page and converts them into paying customers, certainly isn’t easy. Every business these days has a website, and the sheer amount of competition out there can make it very hard to keep up with evolving standards. There seems to be a lot of harmful myths about web design floating around these days. Here are a few you should never believe, and the truth behind them.
If You Like It, It Must Be Good
Unless you’re building a website just for the love of it, it’s going to be for your target audience, not for you. This means that you need to design your site around the preferences of your active users, as well as the kinds of people you want to attract. You may have an issue with the kind of UX design that’s best suited to…
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Seo is the key to getting your business noticed online. What is local SEO, and how do you do it? Many have heard the term SEO, but are not quite sure what it is exactly. SEO is a process that is never really finished. For contractors and self-employed businesses "Local SEO" is not only important [...]
As a Digital Marketer and Website designer for contractors, one of the most often asked questions that I get from prospected and current clients is, "How can they get their businesses on to Google?" The easiest answer to that is to have a website that is not only professionally done but also uses the best [...]
What is digital marketing and how beneficial online marketing for small and medium businesses is described in this blog post. via What is Digital Marketing? — Digital Help
No matter what business you’re in, chances are you have some competition. Maybe your product or service is superior to other options that exist in your market. Maybe it isn’t. Having the best offer doesn’t matter. Instead, concentrate on making sure your target market perceives your company’s deal to be the right one for them. Until they believe, they may never buy from you.
How can you set yourself apart from all the other alternatives? Publishing content online is a great start, as long at it’s high-quality material that truly helps consumers within your target market. Your published pieces should build goodwill, earn trust and position you as an authority in your industry.
Potential customers in your target market are struggling with something. Something is keeping them up at night. They want a specific result, and they’re willing to pay for it. Because we live in the information age, they’re likely searching for online…
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This morning I thought I’d share how we use social media for our farm business, how that has changed, and how it continues to change. We have an account for White Flint Farm on Facebook. When we were first starting out we posted something on Facebook once a day. We divided responsibility for that–4 days […] [...]
Contractor Marketing 101 (Part 1) via Marketing 101 for Contractors and Why its Important. (Part 1) — Contractor Marketing Network
We talked about power words so here are some words you want to leave out of your next marketing project. Using cliche phrases or language that doesn’t fit your brand should also be avoided. Remeber to think in your brand voice as you write your marketing campaigns.