Facebook, Social Media Icons, SMM

Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a “Social,” site, and therefore people are on it to socialize, not to find a roofer or a house builder. This does not mean that it cannot be leveraged to our benefit though. Growing a large following of likes and subscribers to our posts and news feed updates can turn into a client gathering machine over time.  Here is the point though, the time has to be put in.

Here is the point though, the time has to be put in. You cannot spend your time on Facebook jamming your ads and services in front of people and expect to find new clients that way. This is just not how things work. Again I’ll say that Facebook is a social site and must be treated as such if any amount of lead generation is expected from a page.

What does this mean to you and I?

It’s very simple. Be helpful. Business owners small and large would be better off spending their time crafting knowledgeable, informative content in the fields in which they are in to then share with their peers on Facebook and other social channels.

This is one of the only proven and effective ways to gain a larger following and thus enable the ability to turn your social media channels into a lead generation machine. You must put out information that people not only want to read but will become informed by doing so. You don’t have to solve quantum physics or anything, but a small bit of advice about the right type of paint brush surely wouldn’t hurt.

People are spending more and more time on Facebook now, and that number will continue to increase. Starting by planning, writing and sharing useful and helpful information will guarantee that your page will gather a following of targeted useful prospected clients for later on down the road. Help people and it will all come back around. The golden rule of “Facebook” is what I like to call it.

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Google has many available resources for businesses both small and large. We all know that Google is one of the largest and most used search engines available today.  Getting any of the behemoth companies like Google, Microsoft’s Bing, or Yahoo to display your businesses information can be an overwhelming task for sure.

Thankfully there are ways to get these companies to push your websites and social media accounts to the right people.

place-holder-1566737_1280How Search engine work

Search engines want to help the consumers using their services. There are a handful of large search engines and all of them are extremely competitive with each other. Google wants to help you better than Bing, and Yahoo wants to keep you using their service. People are creatures of habit. More than likely a person will pick a search engine and stick with it. The only reason that a person may try, or switch, to a different search engine, is if they are unhappy with the way the engine works or do not like the results. The gargantuan companies are aware of this and are there for very cut throat about what is shown to their customers.

Knowing this can work to our advantage. We know that these companies are extremely competitive. Therefore, we know that they must help each of their clients as best as they can by giving the absolute best results possible. We can help this process along, by submitting our contractor or small business web pages and social media accounts in the right places. Showing the search engines what our businesses are all about and making it crystal clear what it is that we do, where we do it, and how we do it, are the keys to “helping” the search engines serve their customers best.

If I am an independent contractor who paints for a living, I would want to submit to Google my website about my business, where it is, who works there, and some useful information about Interior and Exterior painting. If done correctly, over time, the next time a local person searches “Professional Painters,” or a keyword similar to that, my website would show up in the “rankings,” or results page. There are a few major ways to do this successfully.

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SEO

SEO or “Search Engine Optimization,” is the best way to achieve a high search engine results ranking. Unfortunately, this is a process of time-consuming efforts, which cannot be done overnight. SEO takes weeks, months, and sometimes even years to achieve the desired results. The benefits, however, are great in the fact that once you have achieved the results and ranking that you want with SEO, you are more likely to keep them. The weeks and months of posting, updating, and “Optimising” your web pages, your social media profiles, and your photo’s and videos can pay off greatly in the long run by getting you more clients down the road. SEO involves a painstakingly long process of identifying relevant “Keywords,” or words that a search engine user would use to find your business.  Creating a list of these Keywords, usually a list of about 200 or more, and inserting them into the content of your online platforms, online spaces, and online profiles are just one of the most important parts of an SEO campaign. SEO also involves creating “Backlinks,” or leaving your website’s address on another website. The more Backlinks your site has, the more authority your site will gain in the eyes of the gargantuan search engines. The more authority or trust you gain, the better your results. These duties and much more are usually part of an all inclusive digital marketing strategy.

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Paid

Most Digital marketing managers, or experts, suggest using paid advertising as well as SEO techniques. Usually in the beginning of an advertising campaign, crafting a set of paid ads to gain visibility for the client’s social media profiles as well as web pages while also enabling SEO techniques is the best method to getting exposure. Paid ads are offered just about everywhere these days. Facebook, Google, Bing, Youtube, and Linkedin all offer a paid advertising option. The only problem with paid marketing is that it can get very pricey very quickly with not so great results if not done correctly. The best way to go about a paid advertising campaign is to offer a marketing professional a budget and timeframe, and let this pro handle the ad development, ad targeting, and ad results/outcome. As I said, a newbie to advertising through these channels will eat up a budget fast.

Conclusion

To wrap it all up, creating and managing your online presence is imperative to the sustainability of your business. Many can do it themselves, however, it takes a lot of time, effort, and knowledge about how the systems all work together. To ignore all of these options can end up with a slow growth of a business.

Promoting your contractor or small business by hiring a professional Digital Marketing Manager to craft, optimize, and update your web site and web pages is the only way to get the right search results that you want. Other than the SEO and PAID options mentioned above there are many more items that need the attention of someone.

A digital marketing professional such as MWV CONTENT WRITERS will not only clean up, or build a website, they will create a digital marketing plan that thoroughly outlines the items which need attention, and fixes them. Contact Me Christopher Spinney, the owner, and operator of MWVCW. I will do a free digital platform evaluation to let you know what your small business needs to succeed on the web. Succeeding online will make your business thrive offline.

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The digital age is here.

Ready or not.

Unfortunately, though, some business owners refuse to admit it. Denial, in this case, is detrimental to a business, its employees, shareholders, and customers.

Businesses who have not, will not, and are not implementing a digital marketing strategy, which is not only aggressive, but is also growing, are doomed to reap the sowing of customer loss, lack of client referral, and longevity insecurity. Business who have not created a digital marketing strategy already, and are not growing that strategy exponentially are going to fail. It is an unfortunate fact.

Blogging is a digital marketing tactic which is a must.

Data shows that companies who post 16 or more blog posts a month received 4.5X more leads than companies who do not blog.

43% of all adults admit to skimming blog posts.

We must have blogs attached to our websites to create organic leads from search results. It is the only proven way to increase our web presence exponentially, over time.

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SOCIAL MEDIA

72% of adults who use the internet, use Facebook. Of those adults, another 70% log in every day.

I’ll say it again, Every day!

This creates a marketing resource that if not exploited, could be to the detriment of any business.

Facebook has 1.13 BILLION daily active users.

Facebook is no alone.

PodCasts, Instagram, and Pinterest are growing as well.

Creating a digital marketing strategy which not only increases your businesses website visibility but increases your sales over time is a recipe for success.

MWVcontentwriters specializes in blog creation, web content creation, and digital marketing strategy implementation.

Let us give your web presence a boost by customizing a digital marketing strategy tailored to your businesses specific needs.