The internet has vast resourced that are capable of leveraging your small business. From websites to social media accounts. So why is it important to use these resources such as a facebook business page for my business?

 

Learning about your specific prospects or your, “target audience” is a very effective way to boost sales and visibility for your business. A facebook business page gives you the ability to create polls and conduct research from your clients. Finding out what people like, don’t like and are not sure about regarding your businesses products or services could help you improve upon the services and or products that you offer.

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Research that you can conduct on your facebook business page is a valuable marketing tactic that is easy and fun to do. Your past and current customers are the best possible group of people to give feedback, both positive and negative, about your business so that you can easier improve. Also, people that have liked your facebook business page have done so either because they truly are fans of your business, or they are curious about what you have to offer. Facebook fans may be expecting to get information that they can use from your page, but this works both ways. You will be able to gather information from your clients through your businesses facebook page while also providing your client/business relationship with fun, free, or quirky facts about your business or the field your business is in.

 

The Facebook Insights tool will give you information about your business page’s performance such as your audience’s demographic, how your audience responds to different post content/post types, or which posts create the most engagement. Also, an optimal posting time can be figured here so that your posts reach the most people and get the most engagement.

 

A Facebook business page creates a better chance of being picked up by the big search engines like Google, Bing, or Yahoo. Facebook gives natural SEO or Search Engine Optimization to your website if the two are connected by “backlinks” or hyperlinks that are placed on each page to connect the two.

 

Stay open 24 hours a day! With a facebook page for your business, you can create and set up automated online stores and services that are available 24 hours a day. The internet isn’t just open 9-5, why shouldn’t your business be open all the time? Adding a store or service reached through your website and linked to your businesses facebook page can increase revenue, be very low cost, and cheap to operate.

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The time that it takes to set up a Facebook page for your business is greatly outweighed by the benefits that can be reaped from owning one. Not only can you learn about and research your target audience, gain valuable marketing information from who that audience is, gain website SEO, have cool FREE powerful marketing tools, and stay open 24hours a day, but you can gain and grow your business community. From clients to employees. Prospects, to wholesalers. Friends, relatives, classmates, the list goes on and on of people you can connect with your community and grow your business with.

Why does a business need a Facebook page? The question is why does your business not have one already. They are FREE.

If you would like a consult on how to build a proper facebook page for your business or need to build a marketing plan for growing your following on any social media platform, do not hesitate to contact us. Forming a long term marketing stragety is an important part of growing any business these days.

MWVCR can build, strategize, or implement a marketing plan for your social media needs. Don’t have a platform set up yet? We can help. Need a website or a blog to connect your “WEB?” We are here to help. Contact us anytime to discuss your web content needs.

Owning and operating a website also commonly comes with a unique email address or domain. Usually the same word as your website. The importance of using your domain to gain a following and build an email list is imperative in business practices today. Using a small pop up window in your website to “Catch” your visitors email address when they first visit your site is a common practice in marketing today. The power of having multiple addresses of individuals that you know are interested in your products or services is well worth the effort to set up. Capturing these “warm” addresses and saving them with a newsletter or special free offer can pay off

The power of having multiple addresses of individuals that you know are interested in your products or services is again, more than well worth the effort. Capturing these “warm” addresses and saving them with a newsletter or special free offer can pay off exponetally. Launching a new product or service? Put it into your newsletter so customers who have purchased your product or service in the past can have an early oppertunity to try out the newest thing from your company.

Need feedback or reviews? Use the address list from your newsletter to send out requests.

Need to investigate what your next move will be or your next product? The Email address list can be a way of reaching out to those who may buy your product or service and recieveing answers to those questions and more.

Every business has a website today. The importance of attaching a blog to that website, however, is often detrimentally overlooked. The significance of not only linking a blog to your web page but posting relevant content on such blog is easily overlooked.

Your websites SEO, (Search Engine Optimization) depends on content like a blog. Blogs attached to websites are seen by search engines like Google, Bing, or Yahoo as road maps or references of what can be found on such site. Having a blog connected to your website and using it to post relevant content related to your business or products is a sure-fire way to drum up or create more customers seemingly out of thin air.

Search engines index websites by sending robots called crawlers out to every web page to read the text on every web page. The text is then indexed until a user searches a relevant term. The engine then decides which web pages to show you and in what order depending on what and how many relevant terms are found on each web site indexed. This is where the blog comes into play. Creating and Posting content on your blog related to what products you sell or services you offer feeds the Search engines constantly. The content then refines your web page in the search engine index. Now people looking for a service or product in which you offer are directed to your website when searching terms relevant to your product or service.

Social Media is crucial to a successful business today.

21st Century business is nothing like its 20th-century predecessor. Businesses that survive today not only have a great social media following, they engage with their customers and some even offer customer service through social media messaging apps. The importance of successfully creating and using accounts like Facebook, Twitter, Instagram, or Google+ are becoming extremely obvious.

Social media builds businesses into brands.

Brands help to build up a following.

Customers following a business are more apt to become repeat customers.

Repeat customers create more business opportunities.

Especially true for small businesses is the need to grow for success. Using Social Media accounts gives a small business the ability to leverage success it has already achieved from former customers. Sharing what has already been accomplished to garner attention and hopefully, more business.

Opening up and keeping tabs on your social media accounts, (notice accounts is plural,) can be an overwhelming and even a daunting task. Having to keep track of multiple social media accounts on several different websites can turn into a full-time job of its own. If you are spending your whole day posting to Facebook, Twitter, Instagram, or Google+, who is running your business?

Let us help. We can create social media accounts for your business and show you how to link them together. We can also manage accounts for you, produce content, or generate and monitor online advertising campaigns.

Use the Contact form to speak to a web content creation specialist.

Facebook, Twitter, Google+, Instagram, Linkedin, Tumbler. We will create and or monitor and produce content for any social media site.