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The options are almost endless as to which CMS or “Content Management System” you should use to build your website on. When building a new website, especially for a contractor or other small business, many factors have to be taken into account. Such as analytics, functionality, and ease of use. Today’s post goes over the Top 3 Reasons to Use WordPress to Build Your Website.

Wordpress CMS

#3. Statistics

WordPress unlike a lot of the drag and drop website builders available today has so many statistic integration possibilities that it would take all day to list in a post. Instead, I’ll go over the most widely known and used. Facebook, Google webmaster, and Hubspot are just a small example of the most popular. When using WordPress as your CMS for your website you have the ability to basically see, record, and act on as little or as many site statistics that you want. Beginners could just install the Jetpack plug-in to get a glimpse of how many visitors are viewing their site on a daily basis and add Facebook share buttons to pages and posts. Advanced users could install Hubspot for professional marketing duties like contact forms and email address captures. Basically, with WordPress, you can add as few or as many options to your website as you want.

 

#2. Creation & Functionality

The options are truly limitless as to what kind of site you can create using  WordPress to build your website.  Beginners can use the themes that come loaded to the WordPress install, whereas expert and advances users can craft custom themes or download themes that others have made. Customizing a theme is as easy as the drag and drop builders and offers many more options. The functionality options that are able to be added are truly limitless. You can pretty much create, design, and have your website do whatever you can dream up using WordPress.

 

#1. Ease of Use

Many think that to use and customize a WordPress website, an expert design team or coding background is needed. This is just simply untrue. If you can post to Facebook, chances are that you can post to a website using WordPress. Coding knowledge is not needed because for most tasks, there is already a plug-in in the WordPress dot org database that offers the options needed. Simply install the plug-in and you are on your way. WordPress offers the ability to pick and choose as many or as little plug-ins to your site as you want, just keep in mind that too many plugins will slow your site’s loading speed, which will hurt your search rankings.

 

Finishing up

Wix, Go-Daddy, Squarespace and the other options out there are great for people who do not have the time or think that they do not have the knowledge to create using WordPress. This, however, is simply untrue. WordPress is super easy, customizable, and runs about one-third of all websites on the internet for a reason. WordPress is a rockstar. The Top 3 Reasons to Use WordPress to Build Your Website is just a small example of all the reasons WordPress is the best. Share the Top 3 Reasons to Use WordPress to Build Your Website if you agree.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

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Google has many available resources for businesses both small and large. We all know that Google is one of the largest and most used search engines available today.  Getting any of the behemoth companies like Google, Microsoft’s Bing, or Yahoo to display your businesses information can be an overwhelming task for sure.

Thankfully there are ways to get these companies to push your websites and social media accounts to the right people.

place-holder-1566737_1280How Search engine work

Search engines want to help the consumers using their services. There are a handful of large search engines and all of them are extremely competitive with each other. Google wants to help you better than Bing, and Yahoo wants to keep you using their service. People are creatures of habit. More than likely a person will pick a search engine and stick with it. The only reason that a person may try, or switch, to a different search engine, is if they are unhappy with the way the engine works or do not like the results. The gargantuan companies are aware of this and are there for very cut throat about what is shown to their customers.

Knowing this can work to our advantage. We know that these companies are extremely competitive. Therefore, we know that they must help each of their clients as best as they can by giving the absolute best results possible. We can help this process along, by submitting our contractor or small business web pages and social media accounts in the right places. Showing the search engines what our businesses are all about and making it crystal clear what it is that we do, where we do it, and how we do it, are the keys to “helping” the search engines serve their customers best.

If I am an independent contractor who paints for a living, I would want to submit to Google my website about my business, where it is, who works there, and some useful information about Interior and Exterior painting. If done correctly, over time, the next time a local person searches “Professional Painters,” or a keyword similar to that, my website would show up in the “rankings,” or results page. There are a few major ways to do this successfully.

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SEO

SEO or “Search Engine Optimization,” is the best way to achieve a high search engine results ranking. Unfortunately, this is a process of time-consuming efforts, which cannot be done overnight. SEO takes weeks, months, and sometimes even years to achieve the desired results. The benefits, however, are great in the fact that once you have achieved the results and ranking that you want with SEO, you are more likely to keep them. The weeks and months of posting, updating, and “Optimising” your web pages, your social media profiles, and your photo’s and videos can pay off greatly in the long run by getting you more clients down the road. SEO involves a painstakingly long process of identifying relevant “Keywords,” or words that a search engine user would use to find your business.  Creating a list of these Keywords, usually a list of about 200 or more, and inserting them into the content of your online platforms, online spaces, and online profiles are just one of the most important parts of an SEO campaign. SEO also involves creating “Backlinks,” or leaving your website’s address on another website. The more Backlinks your site has, the more authority your site will gain in the eyes of the gargantuan search engines. The more authority or trust you gain, the better your results. These duties and much more are usually part of an all inclusive digital marketing strategy.

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Paid

Most Digital marketing managers, or experts, suggest using paid advertising as well as SEO techniques. Usually in the beginning of an advertising campaign, crafting a set of paid ads to gain visibility for the client’s social media profiles as well as web pages while also enabling SEO techniques is the best method to getting exposure. Paid ads are offered just about everywhere these days. Facebook, Google, Bing, Youtube, and Linkedin all offer a paid advertising option. The only problem with paid marketing is that it can get very pricey very quickly with not so great results if not done correctly. The best way to go about a paid advertising campaign is to offer a marketing professional a budget and timeframe, and let this pro handle the ad development, ad targeting, and ad results/outcome. As I said, a newbie to advertising through these channels will eat up a budget fast.

Conclusion

To wrap it all up, creating and managing your online presence is imperative to the sustainability of your business. Many can do it themselves, however, it takes a lot of time, effort, and knowledge about how the systems all work together. To ignore all of these options can end up with a slow growth of a business.

Promoting your contractor or small business by hiring a professional Digital Marketing Manager to craft, optimize, and update your web site and web pages is the only way to get the right search results that you want. Other than the SEO and PAID options mentioned above there are many more items that need the attention of someone.

A digital marketing professional such as MWV CONTENT WRITERS will not only clean up, or build a website, they will create a digital marketing plan that thoroughly outlines the items which need attention, and fixes them. Contact Me Christopher Spinney, the owner, and operator of MWVCW. I will do a free digital platform evaluation to let you know what your small business needs to succeed on the web. Succeeding online will make your business thrive offline.

603-960-4454

IPhone

When is the last time that you or your child used a smartphone to find a service that they needed?

Every day people are using their phones more and more to find the services, products or professionals that they need.

Why not? It is super easy!

If you do not have a website, social media account, and blog, that you are regularly updating, chances are that you are missing out on clients who want to find you!

The results that come up on those phones, computers, and tablets have to put out there, by you,  for the world to see before your business can show up.

It may be a lot of work to set all of these things up, but the rewards are pure ecstasy!

  • Clients will find you.
  • Reviews will be posted for the world to see.
  • Your business will be taken to the next level.

MWV CONTENT WRITERS

A professional studio that creates digital marketing strategies that work.

Let us build the website, create the Facebook page, and promote your business so that the clients that you want and need can easily find you!

Free digital marketing consultations!