First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

It may be the case that your small contracting business is steadily busy right now. Most businesses are at this time of the year. Summer brings in the good weather, which enables us to work outside more often. If a business is booming now why should I get a website?

Winter is coming

Like it or not, the winter will be here before we all know it. With the long winter months brings less work for professionals who count on the warmer summer to get the bulk of their work. When winter hits things like Interior jobs, snow shoveling and snow plowing are the things most businesses do to keep busy. Finding the clients who need these services, however, can be tough. A website gives you leverage over the companies who do not have one by having the ability to be found through the search engines. Without a website, chances are that a business will not show up in a Google search result.

Showcase your talents

A website does more than help get new clients. It is a great place to boost your portfolio. Having the ability to show off your skills by posting completed projects shows that you not only finish a job when you take one, but you finish a job right.

 

Brag with testimonials

Testimonials these days are as important to a business as the quality of work. People have become so used to seeing others positive comments on a product or service that they will not even consider a company without a few customer opinions. Showcasing a clients opinion of you in their own words really convinces people that you are the service that they want.

Have a home base

A website serves s the digital home base of operations for a business. Sure you should have a Facebook profile, a Youtube account, and a Linkedin profile. Not having a place to link all of these accounts and give your customers a place to land on can hurt your chances of landing new clients. Posting how to’s, advice and videos on your home base shows that you know what it is you are talking about.

If you need a website or need a digital marketing stragety, contact me, Chris Spinney. The owner and operator of MWV CONTENT WRITERS at 603-960-4454

Painters, Roofers, Builders, and Contractors, having a website is imperative to the vitality of your small business.

How do you transform a small business into a medium or large business?

By growing your client base of course!

How do you grow a decent base of newer clients these days?

By implementing an online digital marketing strategy which encompasses all of your online platforms to reach the people who need your services!

MWVCW is skilled and through at researching and applying the latest digital trends to build, establish, and maintain your online space. We will help your business grow by implementing these features and more,

  • Gorgeous websites
  • Relevant Facebook pages
  • Informative blogs
  • Enticing videos
  • Helpful Tweets
  • Ads that work

If you find yourself constantly searching for how to get new clients, let us help you out.

We will set up the online version of you, you run your business.

MWVCW, helping small businesses grow, one client at a time!

Head on over to our CONTACT FORM to find out more.

Having a business these days means having, running, and promoting a website. To not involve these activities in the day to day of running a business can be detrimental. Running your website effectively though is almost an art form, with no solid start to finish, “Set in stone” path. Each business is unique so it is no surprise that each website will be as unique as well. Running your individual website will involve a digital marketing plan. Part of this digital marketing plan really ought to be creating an “Online Authority” out of your web presence.

 

This begs the question, what is an Online Authority?

An online authority is “go to” or a resource on a specific topic. Becoming an online authority usually means that you are well versed on the topic in which your business is in, have lots of relevant information on said topic, and have gone through the long and arduous process of simplifying, translating, and sharing, this information to people all over the world through the use of the internet. Using your web pages, your blogs, your social media profiles, as well as any other platform available, to get the information in which you have out to the world, clients, and hopefully customers.

 

Being an online authority on a specific subject means that you are a master of your craft.

A Sensai to the karate of your industry.

A Chef to the kitchen of your clientele.

You are to be, the bee’s knees, and the cat’s meow, of the market in which your products or services are in.

Doing this is a painstakingly daunting task, however, if done correctly, the rewards can be far greater than financial.

Helping people solve problems while also growing your businesses customer base and simultaneously increasing sales are products of your labors.

 

How does all this work?

People want to have trust in the services or products that they are buying. No consumer wants to buy a tire for their car from a restaurant. Building your online authority will build trust in what you provide to your audience, clients, and consumers.

 

The double payout

Luckily, while building your client base and helping consumers find the information that they need, search engines like Google, Bing, and Yahoo will take notice. Search Engines are there to give the person searching the best possible resource for the question being asked. Your job is to answer your customer’s questions before they ask them. This is done by creating content. Content can be written articles, posts on social media outlets, podcasts, photos and or videos.

Steadily creating content and uploading it to all of your businesses platforms will turn your business into an Online Authority on your product, service, or industry.

Online Authorities receive a loyal fan base, customer base, and a growing following. This is leveraged best when new products and or services are offered.

Contact Us
We would love to chat about your digital marketing strategy or lack thereof.

On a scale of 1 to 10, the importance of having traffic that is targeted visiting your website, as opposed to traffic that is not, is about a 12.

We all want people visiting our websites. Who doesn’t really?

What gets mixed up sometimes by a lot of people is how important TARGETED traffic is.

Consumers today are spoiled.

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With the advent of search engines and the growing popularity of online shopping, it has never been easier to find what a customer wants or needs in a few seconds. This can either be the best thing that a business has ever seen or the worst thing since taxes. As long as a business is receiving the right kind of traffic to their internet platforms, the internet can be a great resource.

Often people are under the misconception that any traffic is good for a web page. This is a sore mistake, however. The only way that a business will succeed in their online endeavors is if the traffic being routed to said website is geared toward the product or service in which the business offers.

Take MWV CONTENT WRITERS for example. We have a web page, a few social media platforms, as well as a blog attached to the web page. Now the content that is posted on the blog is then crossposted on tour social media outlets and is geared towards business owners, operators, and their respective online presences. This way, the traffic that http://mwvcontentwriters.wordpress.com receives at the web address is mostly consumers from the business related community. If MWVCW were to start promoting and writing articles on beach towels and how great the white mountains are in the summertime, sure the traffic to the site may increase, however, the traffic would not be targeted, and therefore pretty much useless. People who want to research the white mountains and read about beaches would be disappointed to land on a website about B2B, or, “Buisness to Buisness,” content marketing. Not only would they be disappointed, but they would probably never come back to the website again. This is just poor marketing.

Advantageous

This can be a great piece of knowledge when understood and implemented properly. The advantages of receiving only targeted traffic to a website are great. Targeted traffic, simply stated, means that the people landing on said pages are already actively seeking what product or service that the page has to offer.

Don’t send every Tom Dick or Harry to your businesses websites. It is actually counterproductive. Sending people who want or need your products or services to your websites are far superior content marketing practices.

Whether you are using a content marketing agency to provide your with content marketing services, defining your own content marketing plan, or outsourcing your social media and web content needs to a small company like MWV CONTENT WRITERS, having the correct digital content marketing strategy is the only way to increase visibility, leads, and sales.

It is a digital marketing world now, MWVCW would be thrilled to help you craft and implement an SEO based content management strategy to better drive targeted traffic to your web presence.

Google Website

Many people hear the phrase all the time, yet they have no idea what it actually means.

SEO or “Search Engine Optimization,” is the art of optimizing certain content or web pages for the search engines.

 

Wikipedia states SEO as, “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”

 

To put it plainly, practicing SEO, is actually increasing the chances of a web page, website, or post being seen in a search result naturally, or without paying for the top slot.

 

Knowing this, and how to do it, can bring about a successful website that actually adds productivity, leads, and sales to your business, as opposed to a website that does little more than cost money. A businesses web presence is the businesses future. 92% of businesses have a website. Of that, how many are correctly optimized? I don’t believe anyone knows that answer for sure. I do know that if all websites were optimized correctly, Google would have a very tough job.

SEO is important to any business. Without SEO, your business will not be found by the major search engines or your prospected clients.

 

Say that you have a painting business.

Sure, you have a few before and after pictures, your contact info, and maybe even a testimonial or two on your web sites main page or landing page. If you do not have a blog attached, or a number of pages with the correct articles using the correct keywords in the precise places, your site will not be ranked because the search engines will not know what you are offering.

This same painting business should have articles, videos, and stories about painting estimates, quotes, painting materials, types of painting jobs etc. These articles should be in a blog attached to the website, or directly on the site’s pages. That way the next time a user Google’s “local house painter,” Google, as well as the other search engines, know to display your painting businesses website. There are many other tricks to helping the search engines find you included in SEO, however, this is the main leg work of it. Other tricks can be found in the article, Building Your Businesses Online Presence is Imperative.

 

Keywords

Keyword research is a process of the digital marketing plan which is imperative. Knowing what words to use and when, is the only way that you can craft the content, blog or web page to help your SEO.

A keyword tool must be used for this Google has AdWords, a free tool for finding relevant keyword suggestions. You must have a Google account, and set up an AdWords account for free.

There are also third party keyword planner tools like KWFinder. Finding a keyword tool which works for you is a must when trying SEO. Use the tool to create a list of Keywords for creating your content.

Using the same example as before, if I have a house painting business, I would put house painter into the keyword planner tool. The results would be Keywords like,

 

  • House Painters
  • Wall painter
  • Painting contractors
  • Professional painters
  • Home painting
  • Painter
  • Paint house
  • Painting services
  • Interior paint

And So on.

 

Content

Now that we know what SEO is and have a list of relevant keywords, it is time to practice our SEO by crafting new original keyword rich content. Google loves original content and will actually penalize your website for copying or stealing your writing from another source. Penalized sites will not “rank” or show up at the top of a search result. This can mean a loss of profit for many businesses. My advice just do not do it. It is just as easy to just write something new.

Content can be created in many different forms and dispersed in as many as well. The most basic are the web page itself. Lacing but not over “stuffing” your web pages with just the right amount of keywords placed in just the right spots in the right format can be a dream to a search engine. Creating a page with repetitive keywords will work against you, however, so being knowledgeable here is key.

Aside from your web pages, a blog is a great way to enrich your website with the correct content. Writing stories, summaries, and lessons will incorporate your keywords without making it obvious that you are trying to rank higher. The second benefit to actually creating content that is worthy is that your clients and customers will appreciate it as well as the search engines.

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Disbursement

After the keyword rich content is created, somehow it must make it out to the world, Google included. The latest trend for this is leveraging social media outlets like Facebook. If you have a blog attached to your site you can have it set to post to your social media outlets when the article gets posted. This is a great way to gain visibility. Posting on a blog, on a social media site, or even just updating your webpages will increase your SEO, your “following” and your client base.

The internet is here and not going anywhere anytime soon. Just about everybody has a smartphone these days, and with that, an internet connection at their fingertips.

According to a survey trend recorded by pewinternet.org 68% of adults surveyed in the united states now own a smartphone. That trend has been steadily rising for some years and doesn’t seem to be slowing anytime soon.

Social media has busted into our modern lives with force. Of the adults who have internet access and use social media on a daily basis, 8 out of ten people use Facebook now. A surprising statistic. The pewinternetgroup.org created this graph to illustrate,

pewpoll

Looking at this graph clearly shows how powerful a presence a Facebook account is compared to other social media sites.

A website acts as a homebase of operationsfor you weather it’s a business, personal, or  other account. A blog helps to add content to such a site for SEO (Search Engine Optimization.) Your Social Media accounts help makr your web presence complete garnering attention, new followers, and added SEO content. This three  prong approach adds both credibility, marketing value, and visability for you, your page, and or your business.

A site, a blog and a social media page/account create a complete web of your own. Don’t underestimate the importance of having and setting up all three.

Sources:

http://www.pewinternet.org/2016/11/11/social-media-update-2016/