Facebook, Social Media Icons, SMM

Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a “Social,” site, and therefore people are on it to socialize, not to find a roofer or a house builder. This does not mean that it cannot be leveraged to our benefit though. Growing a large following of likes and subscribers to our posts and news feed updates can turn into a client gathering machine over time.  Here is the point though, the time has to be put in.

Here is the point though, the time has to be put in. You cannot spend your time on Facebook jamming your ads and services in front of people and expect to find new clients that way. This is just not how things work. Again I’ll say that Facebook is a social site and must be treated as such if any amount of lead generation is expected from a page.

What does this mean to you and I?

It’s very simple. Be helpful. Business owners small and large would be better off spending their time crafting knowledgeable, informative content in the fields in which they are in to then share with their peers on Facebook and other social channels.

This is one of the only proven and effective ways to gain a larger following and thus enable the ability to turn your social media channels into a lead generation machine. You must put out information that people not only want to read but will become informed by doing so. You don’t have to solve quantum physics or anything, but a small bit of advice about the right type of paint brush surely wouldn’t hurt.

People are spending more and more time on Facebook now, and that number will continue to increase. Starting by planning, writing and sharing useful and helpful information will guarantee that your page will gather a following of targeted useful prospected clients for later on down the road. Help people and it will all come back around. The golden rule of “Facebook” is what I like to call it.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

Google Website

Many people hear the phrase all the time, yet they have no idea what it actually means.

SEO or “Search Engine Optimization,” is the art of optimizing certain content or web pages for the search engines.

 

Wikipedia states SEO as, “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”

 

To put it plainly, practicing SEO, is actually increasing the chances of a web page, website, or post being seen in a search result naturally, or without paying for the top slot.

 

Knowing this, and how to do it, can bring about a successful website that actually adds productivity, leads, and sales to your business, as opposed to a website that does little more than cost money. A businesses web presence is the businesses future. 92% of businesses have a website. Of that, how many are correctly optimized? I don’t believe anyone knows that answer for sure. I do know that if all websites were optimized correctly, Google would have a very tough job.

SEO is important to any business. Without SEO, your business will not be found by the major search engines or your prospected clients.

 

Say that you have a painting business.

Sure, you have a few before and after pictures, your contact info, and maybe even a testimonial or two on your web sites main page or landing page. If you do not have a blog attached, or a number of pages with the correct articles using the correct keywords in the precise places, your site will not be ranked because the search engines will not know what you are offering.

This same painting business should have articles, videos, and stories about painting estimates, quotes, painting materials, types of painting jobs etc. These articles should be in a blog attached to the website, or directly on the site’s pages. That way the next time a user Google’s “local house painter,” Google, as well as the other search engines, know to display your painting businesses website. There are many other tricks to helping the search engines find you included in SEO, however, this is the main leg work of it. Other tricks can be found in the article, Building Your Businesses Online Presence is Imperative.

 

Keywords

Keyword research is a process of the digital marketing plan which is imperative. Knowing what words to use and when, is the only way that you can craft the content, blog or web page to help your SEO.

A keyword tool must be used for this Google has AdWords, a free tool for finding relevant keyword suggestions. You must have a Google account, and set up an AdWords account for free.

There are also third party keyword planner tools like KWFinder. Finding a keyword tool which works for you is a must when trying SEO. Use the tool to create a list of Keywords for creating your content.

Using the same example as before, if I have a house painting business, I would put house painter into the keyword planner tool. The results would be Keywords like,

 

  • House Painters
  • Wall painter
  • Painting contractors
  • Professional painters
  • Home painting
  • Painter
  • Paint house
  • Painting services
  • Interior paint

And So on.

 

Content

Now that we know what SEO is and have a list of relevant keywords, it is time to practice our SEO by crafting new original keyword rich content. Google loves original content and will actually penalize your website for copying or stealing your writing from another source. Penalized sites will not “rank” or show up at the top of a search result. This can mean a loss of profit for many businesses. My advice just do not do it. It is just as easy to just write something new.

Content can be created in many different forms and dispersed in as many as well. The most basic are the web page itself. Lacing but not over “stuffing” your web pages with just the right amount of keywords placed in just the right spots in the right format can be a dream to a search engine. Creating a page with repetitive keywords will work against you, however, so being knowledgeable here is key.

Aside from your web pages, a blog is a great way to enrich your website with the correct content. Writing stories, summaries, and lessons will incorporate your keywords without making it obvious that you are trying to rank higher. The second benefit to actually creating content that is worthy is that your clients and customers will appreciate it as well as the search engines.

recharge-2387087_640

Disbursement

After the keyword rich content is created, somehow it must make it out to the world, Google included. The latest trend for this is leveraging social media outlets like Facebook. If you have a blog attached to your site you can have it set to post to your social media outlets when the article gets posted. This is a great way to gain visibility. Posting on a blog, on a social media site, or even just updating your webpages will increase your SEO, your “following” and your client base.

Google for Business

Many people underestimate the importance of leveraging everything which Google has to offer.
Google is so much more than a search engine.
Google Maps, Google Plus, and Google ads are all important services which a business owner would be amiss to ignore.
MWV Content Writers is skilled and through in the tweaking of all of a businesses profiles and location data, ensuring that when a person “Google’s” a specific product or service, your business is not only in the correct search results but at the top of that list.
A business cannot survive today without managing their Google portfolio.
MWV content writers can help you with your Google needs.