Blog

Today’s post is a relatively simple one. We go over the basics of internet marketing in today’s, “What is a blog and Why Should My Business Have One?”

Most business owners today usually are able to recognize the importance of having a website. Unfortunately many underestimate the importance of having a blog attached to the website. A blog attached to a website is imperative to correct digital marketing. Using a blog is what marketers call “content marketing,” and it is one of the only proven ways to get your website onto a search engine results page, and in front of prospects and customers.  Of course any business can pay through Facebook ads and Google Ad words to get their websites visible, however, this could require a huge marketing budget and a dedicated marketing team to set up, monitor, and collect the results from the ads to better refine them. Content marketing using a blog on your website is a great “Frugal” way to get a businesses website out there without draining the bank account.

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How to set up a blog

Setting up a blog is super easy, free, and there are endless platforms to utilize. Finding a comfortable platform that you like, are able to customise, and has posting/sharing features already integrated, will help your blogging efforts dramatically. I use WordPress for not only the blogs that I run but also as the website CMS or “Content Management System.” A CMS is a software used to create, upload and configure each post, as well as all the content, or the webpages in general. Blogger and WordPress are the goliaths in the Blogging world and have great user features, analytics to measure the performance of a blog and easy sharing options. 

 

Why Attach a blog to a website?

Attaching a blog to a website is as simple as adding a dedicated page to an existing website and start writing. Why should any business consider doing this?

  • It helps get your website better indexed in search results
  • It gives you the ability to answer your customers frequently asked questions
  • It can give you creditability in your businesses field
  • It gives you the ability to gain trust from your prospects
  • It brings more visits to your site
  • It helps build “Backlinks” to your website which helps search rankings
  • Gives you plenty of stuff to share on your social channels!
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There are many small businesses out there today that either do not see the real value of owning and operating a website or simply just have not really looked into it enough. In today’s post, we go over the top 3 Reasons Every Contractor Should Have A Website and maintain a website for their businesses.

 

#3. great portfolios

 

Many underestimate the power if visual appealing pictures. Taking before and after shots of projects is something that I ask all of my clients to do. Pictures can easily be uploaded to a website and added to a little story or other content can really stand out. Most easily forget about the siding job they did last spring, or that shed that they built for their cousin 5 years ago. Pictures made into a portfolio page are the best way to showcase a certain set of skills.
How better to prove your business is the best for a prospected job than showing off what you have already done?

 

#2. A digital business card.

 

Having a home base for all of your contact info, hours of operation, and the areas that you serve is vital to getting the perfect client. A contact page with a form that sends you an email when a client fills it out is the new kind of voicemail. Also being able to publish your different phone numbers, mailing, and physical addresses, and linking to your other online profiles like Facebook is imperative. Seamlessly integrating all of this information into a websites footer, or bottom section is not only professional looking but is super useful.

 

#1. Necessary marketing

Today the world is different. People have become so used to having information readily available that it is almost impossible to get noticed without having the ability to show up on a smartphones search results. It is near impossible to get your business onto these search results without having a professional and properly formatted website. Marketing today is very difficult without having a website to link everything together. Google, Facebook, and all other major digital media outlets require a website as a base to launch marketing efforts from. The 3 Reasons Every Contractor Should Have A Website are here to better help your business grow, profit and succeed.

Google Website