Laptop Coffee mug and Google Website on screen

 

There are many small businesses out there today that either do not see the real value of owning and operating a website or simply just have not really looked into it enough. In today’s post, we go over the top 3 Reasons Every Contractor Should Have A Website and maintain a website for their businesses.

 

#3. great portfolios

 

Many underestimate the power if visual appealing pictures. Taking before and after shots of projects is something that I ask all of my clients to do. Pictures can easily be uploaded to a website and added to a little story or other content can really stand out. Most easily forget about the siding job they did last spring, or that shed that they built for their cousin 5 years ago. Pictures made into a portfolio page are the best way to showcase a certain set of skills.
How better to prove your business is the best for a prospected job than showing off what you have already done?

 

#2. A digital business card.

 

Having a home base for all of your contact info, hours of operation, and the areas that you serve is vital to getting the perfect client. A contact page with a form that sends you an email when a client fills it out is the new kind of voicemail. Also being able to publish your different phone numbers, mailing, and physical addresses, and linking to your other online profiles like Facebook is imperative. Seamlessly integrating all of this information into a websites footer, or bottom section is not only professional looking but is super useful.

 

#1. Necessary marketing

Today the world is different. People have become so used to having information readily available that it is almost impossible to get noticed without having the ability to show up on a smartphones search results. It is near impossible to get your business onto these search results without having a professional and properly formatted website. Marketing today is very difficult without having a website to link everything together. Google, Facebook, and all other major digital media outlets require a website as a base to launch marketing efforts from. The 3 Reasons Every Contractor Should Have A Website are here to better help your business grow, profit and succeed.

Google Website

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

It may be the case that your small contracting business is steadily busy right now. Most businesses are at this time of the year. Summer brings in the good weather, which enables us to work outside more often. If a business is booming now why should I get a website?

Winter is coming

Like it or not, the winter will be here before we all know it. With the long winter months brings less work for professionals who count on the warmer summer to get the bulk of their work. When winter hits things like Interior jobs, snow shoveling and snow plowing are the things most businesses do to keep busy. Finding the clients who need these services, however, can be tough. A website gives you leverage over the companies who do not have one by having the ability to be found through the search engines. Without a website, chances are that a business will not show up in a Google search result.

Showcase your talents

A website does more than help get new clients. It is a great place to boost your portfolio. Having the ability to show off your skills by posting completed projects shows that you not only finish a job when you take one, but you finish a job right.

 

Brag with testimonials

Testimonials these days are as important to a business as the quality of work. People have become so used to seeing others positive comments on a product or service that they will not even consider a company without a few customer opinions. Showcasing a clients opinion of you in their own words really convinces people that you are the service that they want.

Have a home base

A website serves s the digital home base of operations for a business. Sure you should have a Facebook profile, a Youtube account, and a Linkedin profile. Not having a place to link all of these accounts and give your customers a place to land on can hurt your chances of landing new clients. Posting how to’s, advice and videos on your home base shows that you know what it is you are talking about.

If you need a website or need a digital marketing stragety, contact me, Chris Spinney. The owner and operator of MWV CONTENT WRITERS at 603-960-4454

On a scale of 1 to 10, the importance of having traffic that is targeted visiting your website, as opposed to traffic that is not, is about a 12.

We all want people visiting our websites. Who doesn’t really?

What gets mixed up sometimes by a lot of people is how important TARGETED traffic is.

Consumers today are spoiled.

google-76517_1280

With the advent of search engines and the growing popularity of online shopping, it has never been easier to find what a customer wants or needs in a few seconds. This can either be the best thing that a business has ever seen or the worst thing since taxes. As long as a business is receiving the right kind of traffic to their internet platforms, the internet can be a great resource.

Often people are under the misconception that any traffic is good for a web page. This is a sore mistake, however. The only way that a business will succeed in their online endeavors is if the traffic being routed to said website is geared toward the product or service in which the business offers.

Take MWV CONTENT WRITERS for example. We have a web page, a few social media platforms, as well as a blog attached to the web page. Now the content that is posted on the blog is then crossposted on tour social media outlets and is geared towards business owners, operators, and their respective online presences. This way, the traffic that http://mwvcontentwriters.wordpress.com receives at the web address is mostly consumers from the business related community. If MWVCW were to start promoting and writing articles on beach towels and how great the white mountains are in the summertime, sure the traffic to the site may increase, however, the traffic would not be targeted, and therefore pretty much useless. People who want to research the white mountains and read about beaches would be disappointed to land on a website about B2B, or, “Buisness to Buisness,” content marketing. Not only would they be disappointed, but they would probably never come back to the website again. This is just poor marketing.

Advantageous

This can be a great piece of knowledge when understood and implemented properly. The advantages of receiving only targeted traffic to a website are great. Targeted traffic, simply stated, means that the people landing on said pages are already actively seeking what product or service that the page has to offer.

Don’t send every Tom Dick or Harry to your businesses websites. It is actually counterproductive. Sending people who want or need your products or services to your websites are far superior content marketing practices.

Whether you are using a content marketing agency to provide your with content marketing services, defining your own content marketing plan, or outsourcing your social media and web content needs to a small company like MWV CONTENT WRITERS, having the correct digital content marketing strategy is the only way to increase visibility, leads, and sales.

It is a digital marketing world now, MWVCW would be thrilled to help you craft and implement an SEO based content management strategy to better drive targeted traffic to your web presence.

The digital age is here.

Ready or not.

Unfortunately, though, some business owners refuse to admit it. Denial, in this case, is detrimental to a business, its employees, shareholders, and customers.

Businesses who have not, will not, and are not implementing a digital marketing strategy, which is not only aggressive, but is also growing, are doomed to reap the sowing of customer loss, lack of client referral, and longevity insecurity. Business who have not created a digital marketing strategy already, and are not growing that strategy exponentially are going to fail. It is an unfortunate fact.

Blogging is a digital marketing tactic which is a must.

Data shows that companies who post 16 or more blog posts a month received 4.5X more leads than companies who do not blog.

43% of all adults admit to skimming blog posts.

We must have blogs attached to our websites to create organic leads from search results. It is the only proven way to increase our web presence exponentially, over time.

Image Credit: Simon

SOCIAL MEDIA

72% of adults who use the internet, use Facebook. Of those adults, another 70% log in every day.

I’ll say it again, Every day!

This creates a marketing resource that if not exploited, could be to the detriment of any business.

Facebook has 1.13 BILLION daily active users.

Facebook is no alone.

PodCasts, Instagram, and Pinterest are growing as well.

Creating a digital marketing strategy which not only increases your businesses website visibility but increases your sales over time is a recipe for success.

MWVcontentwriters specializes in blog creation, web content creation, and digital marketing strategy implementation.

Let us give your web presence a boost by customizing a digital marketing strategy tailored to your businesses specific needs.