On a scale of 1 to 10, the importance of having traffic that is targeted visiting your website, as opposed to traffic that is not, is about a 12.
We all want people visiting our websites. Who doesn’t really?
What gets mixed up sometimes by a lot of people is how important TARGETED traffic is.
Consumers today are spoiled.
With the advent of search engines and the growing popularity of online shopping, it has never been easier to find what a customer wants or needs in a few seconds. This can either be the best thing that a business has ever seen or the worst thing since taxes. As long as a business is receiving the right kind of traffic to their internet platforms, the internet can be a great resource.
Often people are under the misconception that any traffic is good for a web page. This is a sore mistake, however. The only way that a business will succeed in their online endeavors is if the traffic being routed to said website is geared toward the product or service in which the business offers.
Take MWV CONTENT WRITERS for example. We have a web page, a few social media platforms, as well as a blog attached to the web page. Now the content that is posted on the blog is then crossposted on tour social media outlets and is geared towards business owners, operators, and their respective online presences. This way, the traffic that http://mwvcontentwriters.wordpress.com receives at the web address is mostly consumers from the business related community. If MWVCW were to start promoting and writing articles on beach towels and how great the white mountains are in the summertime, sure the traffic to the site may increase, however, the traffic would not be targeted, and therefore pretty much useless. People who want to research the white mountains and read about beaches would be disappointed to land on a website about B2B, or, “Buisness to Buisness,” content marketing. Not only would they be disappointed, but they would probably never come back to the website again. This is just poor marketing.
This can be a great piece of knowledge when understood and implemented properly. The advantages of receiving only targeted traffic to a website are great. Targeted traffic, simply stated, means that the people landing on said pages are already actively seeking what product or service that the page has to offer.
Don’t send every Tom Dick or Harry to your businesses websites. It is actually counterproductive. Sending people who want or need your products or services to your websites are far superior content marketing practices.
Whether you are using a content marketing agency to provide your with content marketing services, defining your own content marketing plan, or outsourcing your social media and web content needs to a small company like MWV CONTENT WRITERS, having the correct digital content marketing strategy is the only way to increase visibility, leads, and sales.
It is a digital marketing world now, MWVCW would be thrilled to help you craft and implement an SEO based content management strategy to better drive targeted traffic to your web presence.