First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

Facebook, Social Media Icons, SMM

Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a “Social,” site, and therefore people are on it to socialize, not to find a roofer or a house builder. This does not mean that it cannot be leveraged to our benefit though. Growing a large following of likes and subscribers to our posts and news feed updates can turn into a client gathering machine over time.  Here is the point though, the time has to be put in.

Here is the point though, the time has to be put in. You cannot spend your time on Facebook jamming your ads and services in front of people and expect to find new clients that way. This is just not how things work. Again I’ll say that Facebook is a social site and must be treated as such if any amount of lead generation is expected from a page.

What does this mean to you and I?

It’s very simple. Be helpful. Business owners small and large would be better off spending their time crafting knowledgeable, informative content in the fields in which they are in to then share with their peers on Facebook and other social channels.

This is one of the only proven and effective ways to gain a larger following and thus enable the ability to turn your social media channels into a lead generation machine. You must put out information that people not only want to read but will become informed by doing so. You don’t have to solve quantum physics or anything, but a small bit of advice about the right type of paint brush surely wouldn’t hurt.

People are spending more and more time on Facebook now, and that number will continue to increase. Starting by planning, writing and sharing useful and helpful information will guarantee that your page will gather a following of targeted useful prospected clients for later on down the road. Help people and it will all come back around. The golden rule of “Facebook” is what I like to call it.

Self Employed SEO

Even with the year currently being 2017, and the fact that almost everyone uses social media today on a personal level, some small businesses still refuse to actively pursue social media channels for marketing their self-employed small businesses.

Pessimism with regards to if and how many social media can help a small business, especially with local SEO, is wide, as many believe that large companies are the only ones who benefit from successful social media campaigns.

This is just plain incorrect. Businesses of any size, small and large, can and will see growth in their brand awareness, customer satisfaction, Likes, Shares, and even website traffic boosts from an effective social media brand building campaign.

Why get social?

Over 60% of Millennials say that they stay updated on a brand through social channels.

Almost half of Millennials rely on a brands social media before making a purchase.

Almost 90% of 18-29-year-olds are on social media channels.

78% of companies have dedicated social media experts.

These figures come from Sprout Social and they show one thing. Social media is important to the younger generation. What happens when that generation gets older? Obviously, brand awareness will become imperative. If you do not get a start on your social media platforms today, you may seriously be playing catch-up down the road.

The benefits of creating and maintaining a social media presence greatly outweigh the effort needed to do so. If you do not have the time and energy to do it yourself, employ a Digital marketing consultant, such as MWVCW.

Get on Social media now, and create a plan to get more engagement. If you don;t keep in mind that your competition has most likely already done so.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.

As a Digital Marketer and Website designer for contractors, one of the most often asked questions that I get from prospected and current clients is, “How can they get their businesses on to Google?”

The easiest answer to that is to have a website that is not only professionally done but also uses the best SEO or “Search Engine Optimization” techniques available today. Getting that website to show on a Google search result can take a lot of hard work, money, and time, however, once Google knows that your site is there, and what it is all about, chances are that the site will stay relevant in the future with minor tweaks and constant content updates.

There are also many things that need to be done, all in conjunction with the website, to make a business really stand out to Google and its search results. We have to remember that Google is a service. Google wants nothing more than to help its users by finding the best possible answer to their question that it can. If a searcher uses Google and gets result after result that is in no way helpful to them, that user will eventually move to a different search engine like Bing or Yahoo to find what they need.

Google does not want this to happen. If a person searches for an “Interior Painter near me,” it will show the company that likely looks the best as the search result answer. One of my jobs is to make sure that your small business is one of those results. Here’s how to do this.

Online Business Directories

Utilizing the free services that are out there is imperitive to letting Google know that your business is legit. Plenty of Social media sites like facebook and twitter are included in this, but there is much more as well. Home Advisor and Angie’s list are a couple of the major ones. Yellow Pages, Yelp, Trip Advisor and Google are also included. Google has a Google My Business item list that I will go over more in-depth below. Anywhere that you can make a profile for your business for free should be utilized. Many of these websites do have paid versions for advertising, but you do not have to use them. Simply making a free profile on as many sites as you can show Google, Bing, and Yahoo that your business is for real. It is super important to triple check that all the information in each profile matches 100% however. If it doesn’t it could discredit your efforts. The search engines will not know which info is the correct set and therefore will not display any of it.  It works like this, the more places that your business is found by Google, the more credit you will get. Free profiles are a must.

Google’s My Business

Google created its own collection of online profiles and business reviews accessed through Google My Business. Setting up a profile here lets Google know your contact info, what you offer, where you are, and precisely who you are as well as what it is that you do. If you have been in business for some time and already have an online presence, chances are that Google may have created one for you already. If not, it is an easy process. Google your businesses name and see if a box shows up on the right-hand portion of the screen with your business logo, and other information. If it does, you can “Claim your business,” by clicking the appropriate link. Make sure all the information is relevant and post some photos and other content. If nothing shows, create one with the Google My Business link. It costs nothing to do this and you would be silly to miss out on this free opportunity for free exposure. Google My Business also is where customers will be able to review your products or services. Having lots of positive 5-star reviews will push your businesses website up the rankings in the search results. These reviews give your business credit, as well as authority. Reviews are pure gold that you use to get higher up in the search results.

Your Businesses Website

At the end of the day, all of these little tricks will have little to no effect if you do not have a website that is formatted correctly. Ranking online all boils down to the homepage and the pages connected to it on your site. Using the correct content, headings, and keywords when building your site is a must. you cannot just put filler paragraphs into your pages. If you are a painter, your site must have keywords like “Interior Paint Service” or “Exterior Painter” with the areas that you service so that Google knows when to show your business.

SEO

This is what SEO is. It takes skill and patience to create a list of specific keywords that will help your company’s website in the long run. The keywords must then be inserted in the right places on the website to have the best effect. Having a personal SEO marketing specialist like MWV CONTENT WRITERS to work on your SEO on either your new site or updating your old site is the only way to help your Google rankings.

What should I do?

If you are a self-employed business owner or sub-contractor who wants to get on Google, focus on the items in this article. It takes time and patience to get it all done. If you simply can not afford the time, Let me help you. MWVCW does this every day and is happy to help your business get onto Google, whether you have a website already or need one. Once the process has been started, SEO of a website will help you get more traffic to your site. More traffic usually means more leads. More leads mean more jobs. Investing in your online presence is an investment in your business. Done right and it will pay for itself over and over again, 10 fold even.

I would love to answer any questions at all. You can email me directly at cspinney2013@gmail.com, call me at 603-960-4454, or fill out the contact form on my website here.

I get no more joy out of life than helping others succeed online. Contractors and self-employed business owners are some of the hardest working individuals I have ever met. Growing businesses makes me smile. I will help grow your business into a brand that showcases your services.