Today’s post is about the Bulls Eye Facebook Targeting that is available through Facebook ad manager.

http://www.facebook.com

Most people are simply unaware of the laser focused targeting possibilities which exist to present your ads too for any business.

Facebook makes it easier than ever to get your important content in front of the consumers, clients, or prospects that matter to your business.

 

consumers

Now that Facebook has partnered up with the major consumer reporting agencies, advertisers are able to real the benefits of a completely connected digital society. True, this may be scary in regards to privacy, however, if you are looking to grab the attention if a certain sub set of consumers, Facebook is the place to do it.

 

Targeting

 

Targeting he right consumers for your products comes down to testing, refining and testing some more. The down side is that you may have to spend a little money before you will actually start to see any results. The good thing is, however, the analytics offered are amazing. Testing with Facebook ads will give you more information than you know what to do with, as long as the reporting analytics bare set up right. This is no easy feat, but absolutely worth the time.

Starting an ad out to targeting the right audience is impossible because you may not know exactly who your perfect consumer profile looks like. This is where the testing comes in.

Say you own a hair salon. You may start your ad campaign out as a picture of a woman getting a facial with a coupon code for 10% off for new customers. The targeting for this ad could be all womenfolk in your geographical state. After running the ad for a week you will have results to look at. After analyzing the data, you may find that women 65+ who own their homes and drive sedans responded better to your ad by 20%. This new data can be used to refine your next ad and get even better results.

 

Conclusion

 

This is just a very rough example of the endless possibilities that now exist with the Facebook ads targeting system. Setting it all up does take some internet and web design knowledge, however, so if you are not sure and want to start, find a pro like MWVCW to help you out. Bulls Eye Facebook Targeting is best done by a pro for best results.

Email me at cspinney@mwvcontentwriters fmi.

Blog

Today’s post is a relatively simple one. We go over the basics of internet marketing in today’s, “What is a blog and Why Should My Business Have One?”

Most business owners today usually are able to recognize the importance of having a website. Unfortunately many underestimate the importance of having a blog attached to the website. A blog attached to a website is imperative to correct digital marketing. Using a blog is what marketers call “content marketing,” and it is one of the only proven ways to get your website onto a search engine results page, and in front of prospects and customers.  Of course any business can pay through Facebook ads and Google Ad words to get their websites visible, however, this could require a huge marketing budget and a dedicated marketing team to set up, monitor, and collect the results from the ads to better refine them. Content marketing using a blog on your website is a great “Frugal” way to get a businesses website out there without draining the bank account.

Wordpress Developer Badge

How to set up a blog

Setting up a blog is super easy, free, and there are endless platforms to utilize. Finding a comfortable platform that you like, are able to customise, and has posting/sharing features already integrated, will help your blogging efforts dramatically. I use WordPress for not only the blogs that I run but also as the website CMS or “Content Management System.” A CMS is a software used to create, upload and configure each post, as well as all the content, or the webpages in general. Blogger and WordPress are the goliaths in the Blogging world and have great user features, analytics to measure the performance of a blog and easy sharing options. 

 

Why Attach a blog to a website?

Attaching a blog to a website is as simple as adding a dedicated page to an existing website and start writing. Why should any business consider doing this?

  • It helps get your website better indexed in search results
  • It gives you the ability to answer your customers frequently asked questions
  • It can give you creditability in your businesses field
  • It gives you the ability to gain trust from your prospects
  • It brings more visits to your site
  • It helps build “Backlinks” to your website which helps search rankings
  • Gives you plenty of stuff to share on your social channels!

Seeking for the right freelance author to create your earnings producing short articles can take a little bit of time, however, if you locate one that can quickly tackle an additional routine customer as well as the two of you function well with each other, then that tough search will develop into a great deal […]

via Blogging: Making Money With Articles — my five experts

laptop showing Wordpress onscreen

 

The options are almost endless as to which CMS or “Content Management System” you should use to build your website on. When building a new website, especially for a contractor or other small business, many factors have to be taken into account. Such as analytics, functionality, and ease of use. Today’s post goes over the Top 3 Reasons to Use WordPress to Build Your Website.

Wordpress CMS

#3. Statistics

WordPress unlike a lot of the drag and drop website builders available today has so many statistic integration possibilities that it would take all day to list in a post. Instead, I’ll go over the most widely known and used. Facebook, Google webmaster, and Hubspot are just a small example of the most popular. When using WordPress as your CMS for your website you have the ability to basically see, record, and act on as little or as many site statistics that you want. Beginners could just install the Jetpack plug-in to get a glimpse of how many visitors are viewing their site on a daily basis and add Facebook share buttons to pages and posts. Advanced users could install Hubspot for professional marketing duties like contact forms and email address captures. Basically, with WordPress, you can add as few or as many options to your website as you want.

 

#2. Creation & Functionality

The options are truly limitless as to what kind of site you can create using  WordPress to build your website.  Beginners can use the themes that come loaded to the WordPress install, whereas expert and advances users can craft custom themes or download themes that others have made. Customizing a theme is as easy as the drag and drop builders and offers many more options. The functionality options that are able to be added are truly limitless. You can pretty much create, design, and have your website do whatever you can dream up using WordPress.

 

#1. Ease of Use

Many think that to use and customize a WordPress website, an expert design team or coding background is needed. This is just simply untrue. If you can post to Facebook, chances are that you can post to a website using WordPress. Coding knowledge is not needed because for most tasks, there is already a plug-in in the WordPress dot org database that offers the options needed. Simply install the plug-in and you are on your way. WordPress offers the ability to pick and choose as many or as little plug-ins to your site as you want, just keep in mind that too many plugins will slow your site’s loading speed, which will hurt your search rankings.

 

Finishing up

Wix, Go-Daddy, Squarespace and the other options out there are great for people who do not have the time or think that they do not have the knowledge to create using WordPress. This, however, is simply untrue. WordPress is super easy, customizable, and runs about one-third of all websites on the internet for a reason. WordPress is a rockstar. The Top 3 Reasons to Use WordPress to Build Your Website is just a small example of all the reasons WordPress is the best. Share the Top 3 Reasons to Use WordPress to Build Your Website if you agree.

Laptop Coffee mug and Google Website on screen

 

There are many small businesses out there today that either do not see the real value of owning and operating a website or simply just have not really looked into it enough. In today’s post, we go over the top 3 Reasons Every Contractor Should Have A Website and maintain a website for their businesses.

 

#3. great portfolios

 

Many underestimate the power if visual appealing pictures. Taking before and after shots of projects is something that I ask all of my clients to do. Pictures can easily be uploaded to a website and added to a little story or other content can really stand out. Most easily forget about the siding job they did last spring, or that shed that they built for their cousin 5 years ago. Pictures made into a portfolio page are the best way to showcase a certain set of skills.
How better to prove your business is the best for a prospected job than showing off what you have already done?

 

#2. A digital business card.

 

Having a home base for all of your contact info, hours of operation, and the areas that you serve is vital to getting the perfect client. A contact page with a form that sends you an email when a client fills it out is the new kind of voicemail. Also being able to publish your different phone numbers, mailing, and physical addresses, and linking to your other online profiles like Facebook is imperative. Seamlessly integrating all of this information into a websites footer, or bottom section is not only professional looking but is super useful.

 

#1. Necessary marketing

Today the world is different. People have become so used to having information readily available that it is almost impossible to get noticed without having the ability to show up on a smartphones search results. It is near impossible to get your business onto these search results without having a professional and properly formatted website. Marketing today is very difficult without having a website to link everything together. Google, Facebook, and all other major digital media outlets require a website as a base to launch marketing efforts from. The 3 Reasons Every Contractor Should Have A Website are here to better help your business grow, profit and succeed.

Google Website

First of all, what is a CMS?

A CMS is known as  “Content Management,” or a “Content Management System.” This is the UI or “User Interface,” that someone would use to create, publish, post and edit their webpages. Without a CMS, that is both easy and efficent to use, operating and maintaining a website is near impossible. Webmasters use the CMS which they are both comfortable with and efficent with to create the work of art that is to be your businesses website.

1. WordPress is FREE

WordPress is both a software and a webhosting service. Known as “Open Source,” which is tech slang for free, WordPress acts as a CMS to build a site from scratch, and as a web hosting service for those who are novice in the world of web design. If you are looking for a cheap or free version of a website, checking out WordPress.com is worth the link click. If you want to find a host on your own the WordPress software is available for free always at WordPress.org.

2. WordPress uses AMP

AMP or “Accelerated Mobile Pages is a service that Google offers which is also open source. WordPress uses AMP to optimise your website for mobile devices. Back in the day, many webmasters would have to create seperate pages just so mobile devices would show their content correctly. Thanks to AMP web design is now much easier. This is very important considering that the mobile web ,which we all carry around these days on our phones, is not only increasing, but is huge. Most users browse the web these days with their phones and AMP through WordPress helps make it possible for a lot of sites.

3. WordPress is in it’s prime

Having over a decade of experience under its belt WordPress is now better than ever. When a new software program comes out, many buges, fixes, and issues arise. After Years of improvement over improvement the platform has gone through its riggors and is better than ever because of it.

4. WordPress is widely accepted

Some numbers claim that over 27% of the entire internet is published with WordPress, and that number is steadily rising. Being so popular must have something to do with its short learning curve, and tons of themes and plugins made available to allow customizing a site extremely easy. WordPress is very popular.

5. WordPress adds SEO standard

If you are building a website and you are not aware of SEO, you better get with it real quick. Search Engine Optimization is one of the only ways to get your site found by others. SEO is making Google and Bing happy so they will show your site when it is relevant. WordPress has a ton of SEO tecniquesstandard.

6. WordPress knows blogging

WordPress started out as a blogging platform so you can bet that blogging comes standard. Blogging adds SEO value to any website and WordPress is one of the best platforms for it.

7. Themes Galore

A theme is a great way to jump start the web edsigning process and WordPress has Thoussands of them. Themes are the backbone of a website which you build your content around. WordPress makes it easy for you.

8. WordPress is easy

Anyone with a little bit of time, patience, and drive can build a website with wordpress. Anyone. WordPress makes it easy for everyone to feel like a web designer, without any coding education needed. Check out WordPress.com for a free site to get started.

Using WordPress as your platform or CMS is easy. Anone can create a stunning website using WordPress. For your business, your personal life, or any other reason. WordPress is the way to go.

Facebook, Social Media Icons, SMM

Just about everyone has a business page on Facebook these days for their businesses. What these pages are actually for and what they can do for us is surrounded by a common misconception. Facebook is a “Social,” site, and therefore people are on it to socialize, not to find a roofer or a house builder. This does not mean that it cannot be leveraged to our benefit though. Growing a large following of likes and subscribers to our posts and news feed updates can turn into a client gathering machine over time.  Here is the point though, the time has to be put in.

Here is the point though, the time has to be put in. You cannot spend your time on Facebook jamming your ads and services in front of people and expect to find new clients that way. This is just not how things work. Again I’ll say that Facebook is a social site and must be treated as such if any amount of lead generation is expected from a page.

What does this mean to you and I?

It’s very simple. Be helpful. Business owners small and large would be better off spending their time crafting knowledgeable, informative content in the fields in which they are in to then share with their peers on Facebook and other social channels.

This is one of the only proven and effective ways to gain a larger following and thus enable the ability to turn your social media channels into a lead generation machine. You must put out information that people not only want to read but will become informed by doing so. You don’t have to solve quantum physics or anything, but a small bit of advice about the right type of paint brush surely wouldn’t hurt.

People are spending more and more time on Facebook now, and that number will continue to increase. Starting by planning, writing and sharing useful and helpful information will guarantee that your page will gather a following of targeted useful prospected clients for later on down the road. Help people and it will all come back around. The golden rule of “Facebook” is what I like to call it.

Self Employed SEO

Even with the year currently being 2017, and the fact that almost everyone uses social media today on a personal level, some small businesses still refuse to actively pursue social media channels for marketing their self-employed small businesses.

Pessimism with regards to if and how many social media can help a small business, especially with local SEO, is wide, as many believe that large companies are the only ones who benefit from successful social media campaigns.

This is just plain incorrect. Businesses of any size, small and large, can and will see growth in their brand awareness, customer satisfaction, Likes, Shares, and even website traffic boosts from an effective social media brand building campaign.

Why get social?

Over 60% of Millennials say that they stay updated on a brand through social channels.

Almost half of Millennials rely on a brands social media before making a purchase.

Almost 90% of 18-29-year-olds are on social media channels.

78% of companies have dedicated social media experts.

These figures come from Sprout Social and they show one thing. Social media is important to the younger generation. What happens when that generation gets older? Obviously, brand awareness will become imperative. If you do not get a start on your social media platforms today, you may seriously be playing catch-up down the road.

The benefits of creating and maintaining a social media presence greatly outweigh the effort needed to do so. If you do not have the time and energy to do it yourself, employ a Digital marketing consultant, such as MWVCW.

Get on Social media now, and create a plan to get more engagement. If you don;t keep in mind that your competition has most likely already done so.

Seo is the key to getting your business noticed online. What is local SEO, and how do you do it?

Many have heard the term SEO, but are not quite sure what it is exactly.

SEO is a process that is never really finished. For contractors and self-employed businesses “Local SEO” is not only important but is super beneficial to their businesses.

SEO that is Local, is aiming certain marketing efforts towards the city, towns, and surrounding areas that the business operates. Basically, it is important to spend marketing efforts on clients that are local whether through the internet, or not.

Contractor SEO Local Benefits

  • Easily Done

Taking your small business into the realm of local advertising is a lot easier than it seems. Time-consuming as it may be it is worth every minute spent. Google My Business and Google Maps makes it easier than ever before.

  • Finding New Clients

New prospects come to you when local SEO is done effectively. Listing your business into local business profiles, business lists and business profile spaces gets you out there better. The clients will be able to find you when in need of your services.

  • It Works

Contractor based local SEO puts you into online places that prospected clients will look for you. Google Maps and Yellow pages help clients see you when they need your services.

  • Provides Business Growth

Reaching local customers that you have not reached before can really give your business a big boost in service sales. If you begin to grow your company starting locally, you may eventually begin to branch out farther and farther than ever before.

Google My Business

The starting point is Google My Business. Fill out the free forms, register and pin point your location on Google Maps.

Doing this will get you onto the Google search results after the business verification process has been completed. Now when someone needs your services, your business will show up when the search for it!

If you need this service done, in conjunction with a new website, give me a call. I am an expert at putting your business in front of the eyes that need to see it!

Free consultations are a phone call away! 603 960-4454

or

Fil out the contact form on my website here.