4/05/2017-CSpinney2013-There are endless ways that a facebook page can not only help your business but helpfully contribute to your business today. There are so many reasons and positive results from having a dedicated facebook page for your business that it would be incredibly asinine to not only consider having one, but jumping into one head first! In this article, I will discuss the most obvious ways having a facebook will help your small business, for FREE.
A Facebook business page acts as another “string” in your businesses own personal “web.” The phrase “World Wide Web” may be flashing in your head right now with an “Oh yea” quickly following.
Your website, blog, facebook page, and all other social media accounts add into the creating of your corner of the World Wide Web. All these different entities or “platforms” as they are now called, are indexed in massive computers owned by the search engines, (Google, Bing, Yahoo.) Your goal as a business owner/operator is to rank high enough in a search result to be seen on the first page of a keyword or service that your company offers. If I own a tire shop, I want my businesses web page to rank first when a prospected customer searches for “Cheap Local Snow Tires.”
You may be thinking to yourself, “How does a facebook page effect my websites search result rankings? Believe it or not, it does. So does a blog, a twitter account, or any other social media profile that you can get your paws on. A facebook business page helps your online efforts by lending credibility or backing to your website. All social media profiles effectively promote each other creating a digital picture of what your business offers, and does. Search Engines see your digital “stamp” here and there and then know where and when to show your information in a search result.
Ergo, a facebook business page will help your business rank higher in a search engines results. Oh yea, I almost forgot, for FREE.
Businesses who use their facebook pages correctly can also benefit from free publicity. That’s right, free. Facebook already offers any page the option to collect reviews. Now, the snag here is that you cannot offer anything in exchange for said reviews, but nobody says that it can’t simply be asked of a customer, politely of course, by an employee. If a customer looks happy with the goods or services received, they will most likely be happy to leave a review for you on your facebook business page. The worst thing that can happen here is they say no. Most won’t though. Reviews are free publicity, and the best kind too, positive.
Getting personal with your clients. Facebook is all about sharing things. Why not use your facebook business page to take an interest in and get to know your customers? Getting to know your customers or potential customers, or, “target audience,” is an excellent way to get folks engaging with your page. Posting content related to the service or product you offer is the best way to do this. If you own a restaurant, post a recipe you use, or a cooking trick you learned. Content should be 75% audience targeted and 25% business related. You can’t shove “Buy ME” down people’s throats. This is indirect free publicity. Also, A Facebook business page is a great way to poll your audience if you are curious about that new dish on your menu or that new line of mud tires your selling. Asking questions about your products will reap handsome rewards of both praises, and pitfalls. Possibly some of the negative feedback received from these polls can be used to improve the next product.
Finishing up here, I believe that the reasons stated in this article are alone reasons enough to consider investing a little time into a free business facebook page. There are also many paid benefits as well, such as advertising and targeting specific audiences. The benefits reaped from creating and properly marketing a facebook business page highly outweigh the time it takes to create it. It does take some time to grow a substantial audience, but that’s for another article. Plus, if you don’t have the time to build or manage a facebook business page yourself, you can always ask me too.